Wenzhou Shoe Enterprises Will Become The Commanding Height Of Leather Shoes Industry

AOKANG Group signed an agreement with the Italy footwear giant "VALLEVERDE (Wanli Wade)". Yesterday, it was fully responsible for the latter's global brand promotion and marketing -- Wenzhou shoes enterprise "hosting" international brand Zhejiang online 01, 09 dispatch "VALLEVERDE (Wanli Wei)", which has a high reputation and reputation in Italy, and its global market operation is completely taken over by AOKANG group of our province. This has become the "latest weapon" for Wenzhou shoe enterprises to attack the commanding heights of the international leather shoes industry.

According to the cooperation agreement between AOKANG group and "VALLEVERDE", AOKANG group will get the global management right of "VALLEVERDE" brand. In the future, the global brand promotion and marketing of VALLEVERDE will be independently operated by AOKANG, and the R & D center of "VALLEVERDE" will continue to be located in Italy.

As the "water trial" of cooperation, the first "VALLEVERDE" China image store will open in Huaihailu Road, Shanghai tomorrow morning.

Founded in 1969, the "VALLEVERDE" brand has a prominent position in the footwear industry of Italy. Its products are known for its comfortable consumption experience such as "walking barefoot in green grass". Celebrities such as Bailey and Hollywood star Kevin Kirst Na have all been their brand spokesmen.

At present, VALLEVERDE has more than 2300 stores in the world.

What is the operation of such an internationally famous brand with its own international brand AOKANG group?

In this regard, AOKANG group president Wang Zhentao confidently introduced, at present, they have set up overseas marketing companies in the United States, India, Hongkong, China and other places.

In the domestic market, which is becoming more and more important in the international footwear industry, AOKANG has more than 3000 stores. By 2010, AOKANG will also build 1 Internet franchised stores and more than 1000 overseas stores.

By then, AOKANG will have a first-class global marketing network in the international footwear industry.

Armando Arcangeli, the head of "VALLEVERDE", agrees with Wang Zhentao's confidence.

The international brand that has been built by one hand is handed over to a Chinese shoe enterprise, and arkangri has more "foresight": "in recent years, the adjustment of the international shoe industry pattern has accelerated, Chinese enterprises have been rising rapidly, and the European shoe industry pfer is the general trend. In this adjustment, the enterprises of China and Europe can achieve a win-win situation through the new way of cooperation and have a place in the new industrial structure."

Cooperation is the only way to win.

Wang Zhentao said that for the "VALLEVERDE" to do global brand promotion and marketing, for the AOKANG, which is building its own international brand, despite the great challenges, it is more "climbing the ladder" to quickly accumulate experience in the operation of international brand and learn its advanced product development strategy, which is precisely the "soft rib" of the domestic footwear enterprises that are increasingly mature in manufacturing capability.