Tang Yijin: This Is A Time When Heroes Are Needed.

The market of home furnishing clothes is divided. Wise men win.

China's home furnishing industry is still in its early stage of development.

So far, there has not been a real leading brand in the home furnishing market.

As Tang Yijin said, if you want to be a hero, you won't be a hero.

To speak frankly, it is necessary to act first, to grab people, to grab money, and to seize territory.

It is understood that Beijing

Tang Yijin said that the heroic meeting is actually a centralized training, and it is also a competition.

In this fashion the most popular way of "talent show" is to create talents, accumulate talents and train talents for the whole team.

This year's heroes will be divided into six seasons, consisting of three parts, including employees, agents and terminals.

The venue is based on historical situations, such as the second season selected in Zhengzhou, because this is the main war site in the Warring States Period - the Central Plains area.

The whole activity took three years, ending from May 2011 to the end of 2013.

In the planning of Tang Yi Jin, the hero's closing battle was exactly 10th anniversary.

Brilliant talent training conference: shaping Heroes

The heroic scene, the three phalanx composed of the staff, dealers and agents of the company, is divided into 10 groups. Each member of the Group actively takes part in the skills PK competition, success story and mental journey, and shares with other participants in the training. At the same time, he constantly writes his own experience in every link, and the field staff score. Everyone's achievements are neatly posted on the walls on both sides of the podium. Tang Yijin is at the scene with the bitterness course of the terminal merchants who started from 3000 yuan, and then the 12 million dealers are sad, happy and moving together.

He trotted back and forth throughout the hall, writing down feedback to each speaker with a pen.

The 3 day training made him familiar with the situation of each contestant. He also clearly realized that those talents will be the strongest partners in the future market.

Tang Yijin said that this is not only a skill training and talent training activities, but I hope all participants will gain greater improvement in the understanding of human nature. No matter whether these people are in the future, they hope that this experience will have a positive and positive impact on their lives.

In addition, Tang Yijin said that the use of heroes will spread the needs of enterprises.

Through the influence of the activity itself and the media effect, we need to find the talents needed in the home furnishing industry.

This is not only a need for home furnishing enterprises, but also a demand for this generation of home furnishing clothes.

The drill of the Rui team. 10 million

Tang Yijin recalled that before the planning of the heroic society was implemented, some people advised themselves: "it is a thankless job to invest in 10 million and not get a direct return."

Tang Yijin did not think so. He said, "I don't think so. Such forward-looking things, as long as someone is picking the lead, some people will follow behind to do it, which is of positive significance for promoting the development of the industry."

From the results of the first quarter and the second quarter, he not only closely integrated his own staff team with distributors and terminal operators, but more importantly, these people reached a consensus with Tang Yi Jin, that is, opening up a new era of tens of millions of yuan for home furnishing clothes. The dealers set their own goals, took the initiative to fight for 4 or 5 places to break through the tens of millions, and announced the rules of their own implementation. If they failed to fulfill their commitments, they would be willing to cash in the promotion and training of the team.

Looking back at his strategy, Tang Yi Jin chose Beijing as the base of Qi Rui, because he knew clearly that "Beijing is a place where information, market and talents are most concentrated. Here, I can quickly identify the market changes in the whole country, establish direct links with the first-line design talents and market sales personnel, and are also the best positions to overlook the national market and to plan the overall situation of the brand."

Facts have proved his practice, from the brand registration in 2003, and officially began its market expansion in Beijing in 2009. In a short span of three years, although it is not the strongest, it is the fastest growing household clothing company.

In recent years, the growth rate has reached 40%, and the sales volume of the company has been broken by 100 million in 2010.

Tang Yijin is not satisfied with the result. He said that the layout of the company has basically been completed. Next, it is faced with improving the quality of agents and terminal providers, increasing the output rate of single stores, and preparing for the next step of the brand development.

"The hero will be a high level and small scale activity. It is a trend. The company will enhance its strength through practical actions.

As the new project "100 store project", Tang Yi Jin is expected to achieve the first goal within three years - 300 stores nationwide, and ultimately achieve 100 stores in each province.

The shop has a unified SI system, a landmark shop head decoration, and a shop area of not less than 50 square meters.

Tang Yijin is still thinking about the problem of talents when he rests in the training class. He consulted with Vice President Liu Yuyang: "after the hero is over, he will have to recruit troops immediately."

Who is the biggest winner in the market?

Tang Yijin, with the strategy of military strategist, actively trains soldiers in his unusual way, and at the same time, sets out the future strategy of home furnishing market.

At the same time, Heng Yuan Xiang, red beans, Adam, Ordifen and a large number of well-known enterprises, as well as the electricity supplier brand, such as LAN Miao also greatly started the layout of their home furnishing market.

The new family, duo cocoa, autumn deer and Ru Sven are adjusting their overall plan for 2012.

In any case, in the future home furnishing market war, there will be a market competition and a sort of fierce competition without smoke, and who will be remembered who will become the hero of this era. Next, waiting for Tang Jin Jin is a master game, and he is ready.