Consumers' Excessive Pursuit Of Discount Is The Reason Why The Price Of Clothing Is Increased Again.

Cause: consumers too much in pursuit of discounts?

Consumers have gradually developed the habit of shopping without discount. "Maintaining the original price is very difficult to boost sales significantly."

The leaders of several shopping malls told reporters that the reason for the current strange circle is to cater for consumers.

"Price is the killer of product sales. This is the game rule of the market. Many consumers have to buy because of blind obedience and irrational shopping habits."

First commercial network president Huang Huajun thinks.

Behind the business is a big appetite for fees?

Yesterday, a well-known clothing business owner told reporters: "now this strange circle has become a common phenomenon in the industry.

There are still deeper factors hidden in nature.

The person said, "in fact, the market often discounts, manufacturers are the most miserable.

But now there are many problems in the market. Manufacturers have to raise the price because they charge various entry fees to suppliers.

How much can a department store charge for garment suppliers? Many garment suppliers have revealed to reporters that high-end textile and clothing brand terminal sales channels are usually only two, one is to open stores, and two is to enter shopping malls.

The cost of setting up a large store such as high rent, decoration and so on will cost at least 600 thousand yuan to more than one million yuan, so many garment enterprises will not give up the department stores.

At present, most stores are in accordance with the way of joint point deduction, and the proportion of sales is about 40% - or so, but there are still many public relations costs.

"This part of the cost can take up one or two of the total profit of the garment enterprises in the whole year."

"This strange circle reflects the high cost of marketing."

Peng Peng believes that this will lead to a bad business model. Shopping malls, manufacturers and consumers will not be honest with each other. They will hurt the normal business culture.

Sticking point: the market operation level is too low.

The damage to the three party is gradually expanding.

On the one hand, consumers complain that the price of clothing is becoming more and more expensive. They feel that they are being cheated on discount clothing in department stores. Meanwhile, department stores are becoming more and more worried about sales. Clothing suppliers are also worried. They will increase the price and discount again. Just like telling a lie, they need more lies to circle, and nightmares can not see the end.

"At present, suppliers and shopping malls have no other means to increase profits."

Hua Tao, President of the Shenzhen retail business association, believes that the operation of the whole market is not enough. The fundamental reason is that the formation of such a vicious circle is driven by interest, which may be difficult to change in the short term.

"Now the market requires manufacturers to discount, but manufacturers are suffering from no other recipe, but can only get deeper and deeper.

It can be predicted that this year's craziness will be intensified.

A well-known clothing business person in charge told reporters.

"Good products create their own brands through creativity and innovation. These goods are bought even if there is no discount, for example, some luxury brands, or some brands that only offer discounts to members."

Huang Hua Jun asked, is this not an inspiration?

Yun Jian, general manager of brand clothing enterprises, told reporters: "manufacturers should only try their best to develop exclusive stores and carry out economic pformation and upgrading to cope with this strange cycle.

The government should crack down on all kinds of commercial misconduct.

"The rules of the foreign countries are very harsh and the market dare not go wild.

We should also learn from the business philosophy and methods of foreign markets. "

Hua Tao further explained that for the shopping malls, the market environment affected the phenomenon of no discount and no sales, and tried to introduce a unique brand before. But soon these brands spread all over the shopping malls, so they created their own brands, implemented brand agents, plotting to walk out of this strange circle, and walked out of this strange circle to survive. Instead, they would fall down if they did not go out.

"As far as I know, many shopping malls and manufacturers are racking their brains to change.

Consumers will also change.

This is the darkness of the commercial market before dawn.