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Fashion Fast Consumption Has Become A Global Phenomenon.

2012/2/14 13:56:00 15

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With the popularity of online shopping and cheap fashion chain stores, many women are now keen to buy fashionable styles with price affinity.

clothing

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Compared with the past, the life expectancy of clothing has been greatly shortened, consumers are buying more and more and more clothes are left unoccupied. This has become a universal phenomenon in the world.

To this end, British journalist Lucy Leipziger published the book "Dreaming: fashion is exhausting the earth's resources", pointing out that the popular fashion in recent years is accelerating resource consumption and environmental pollution.

According to her research, most women in Britain buy half of their clothes each year, and the number of clothing purchased by contemporary people is 4 times that of 1980.

The amount of clothing purchased in modern times is 4 times that of 1980.

British journalist Lucy Leipziger wrote a new book combining survey data, statistical data and historical archives. Some of the data are quite shocking: in 2007, Britain sold 3 jeans every second, from 2001 to 2005, despite the singleton.

Women's wear

The average price dropped by 14%, but the consumption increased by 21%.

According to the University of Cambridge study, 80 billion pieces of clothing are produced annually in the world, and 2 million in Britain are thrown into garbage dumps every year. The average British woman buys 28 kilograms of clothing each year, which is equivalent to half of the average weight of women, and 20 of the clothes that many people do not wear in the wardrobe. The number of clothing purchased by contemporary people is 4 times that of 1980.

In fact, fast fashion consumption has become a universal phenomenon.

However, because the price is cheap, plus

Fabric

Poor workmanship and shortened life expectancy.

Many consumers buy more and throw more.

Miss white collar buys almost some clothes online every week.

"I usually pick below two hundred yuan.

The price is not high, so when buying, it doesn't hurt too much. The right is to solve the pressure of work.

But as time goes by, there are more and more clothes at home. Some clothes are not satisfactory, or they do not wear after season.

She was annoyed at the old clothes that she did not wear: "there seems to be little way to donate old clothes.

If it's thrown away like this, it's a waste. "

Reporters saw in a well-known forum in Shanghai, the discussion of clothing addiction, idle clothes do not know how to deal with the post is really quite a number.

Someone said, "I love to buy clothes.

Taobao,

Market

I can't help buying it when I see the good style and the discount.

It is estimated that there are about 20 kinds of coats.

There are two medium wardrobe in the house, plus four or five large size sorting boxes.

Now I have slowly occupied my parents' wardrobe. "

Polyester pants "life" row of carbon 47 kg

What consumers tend to overlook is that a piece of clothing is emitting carbon dioxide and has a certain impact on the environment from raw material production to production, pportation, use and disposal.

According to the British environmental resource management company, a treaty of 400 grams of polyester pants, assuming that it produces raw materials in Taiwan, China, made garments in Indonesia, and finally shipped to the United Kingdom for sale.

Assuming that the service life is two years, washing machines with 50 degrees centigrade warm water are washed for 92 times. After washing, they are dried with a dryer and the average time is two minutes for ironing.

In this way, it consumes about 47 kilograms of carbon dioxide in its lifetime.

Leipziger believes that popular fashion in recent years is accelerating resource consumption and environmental pollution.

In India, a lot of people who live on river water are poisoned because of the waste materials from leather processing. Uzbekistan and Kazakhstan have reduced the amount of water in Aral Sea by 15% because of the large amount of cotton planting, and the destruction of Amazon rainforest is also related to the raw materials of clothing.

Buying clothes is more environmentally friendly and environmentally friendly.

Leipziger's book has attracted a lot of attention in Europe and America. Many people begin to reflect on "fast fashion" and change the way they dress.

In this regard, Leipziger's advice is to pay attention to fashions that are "how, where and by whom" are made; promote "slow fashion", choose carefully, buy better and more durable clothes.

In China, agencies such as the environment and cultural exchange center in Beijing have also issued a special report on "low carbon attire".

The report says, "the most environmentally friendly clothes are clothes that are already hanging in your wardrobe."

An average of less energy consumption for a single garment is equivalent to a reduction of about 5.7 kilograms of carbon dioxide emissions.

In the use of clothing, try to reduce the frequency of washing, hand washing instead of washing machine washing.

In addition, it can also choose to reduce the washing temperature, change drying to natural air drying, reduce clothing ironing and other more environmentally friendly washing methods.