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Inventory! Chinese Elements, Designers And Models In International Fashion Brands

2012/2/13 15:27:00 25

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Chinese models (right) participate in International

brand

Publicity and shooting

Culture is a bridge for the country's external exchanges. The theme of this edition is to demonstrate the importance of culture as the "soft power" of the country in the dissemination and upgrading of the international image by displaying the Chinese elements in international fashion design.

Chinese elements become the inspiration of international designers. The Oriental style design is called "love letter to China".

Chinese elements blend with elegance and charm to international.

fashion

In life, it embodies the tenet of "going out of culture". It is these vivid images and stories that tell about the changing development of ancient Chinese culture.

Chinese red and dragon and Phoenix designs

Colorful fashion reflects culture.

Fashion is the mirror of culture, reflecting the colourful culture. It reflects the display, collision, blending and development of different geographical and cultural styles.

The international fashion world is bustling with splendour. Chinese elements are shining in the world fashion, and Oriental customs become brilliant.

Chinese folding fans become fashion accessories

French fashion brand 2011 spring and summer

Show ground

On the whole, the whole T station is permeated with rich Oriental customs. Cheongsam, paper fans and Oriental prints have become the inspiration for designers.

U.S.A

Latest fashion

The brand is to push this complex to the extreme, exquisite embroidery, dragon and phoenix patterns, euphemistically express the love for oriental culture.

Chinese designers, Chinese models and Chinese brands have made frequent appearances in the world, attracting much attention.

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The collar, the collar and the button show the Chinese elements.

Chinese American designers are very popular.

A few years ago, Chinese fashion designer Xie Feng led his brand into Paris fashion week, which caused a great sensation.

The younger generation of designers is also unwilling to lag behind. The clothes designed by Martha Ma, a post-80s Beijing girl, frequently appear in London Fashion Week and become a shining star.

More and more Chinese American designers are highly praised in the international fashion industry, and the "Chinese design craze" continues to heat up in the fashion industry.

Wang Daren, the popular young designer in New York, and Wu Ji Gang, who designed the president's inauguration dress for the wife of US President Obama, are now developing smoothly.

The design of Wang Shui, a female designer who graduated from Donghua University in Shanghai, is widely loved by international buyers.

Designer Liu Ling and Sun Dawei were appointed creative directors by French fashion brands.

Hongkong's high-end department store is endorsed by five popular Chinese models.

Chinese models appear in the world

Dozens of Chinese faces appear in the international T stage.

After becoming the international spokesperson of the global brand, Liu Wen's ranking of the top 50 models in the world has risen to sixth, becoming one of the most competitive international models.

Feifei Sun was chosen as a high-end brand endorsement. Elegant and quiet face is unique among many Western models.

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Mei Lan Zhu Ju Ying Costume

China's brand has accumulated a lot

After quietly accumulating for several years, the fashion brands in China also showed a strong accumulation.

Some brands have already opened shop abroad, for example, the clothing brands of Hangzhou in Zhejiang occupy a favorable position in the shops of New York's home office area; some brands extend their horizons further, and invite international superstars to speak for themselves. For example, Wentwo Miller, the leading actor in the American TV series "prison break", Orlando Blum, the movie Lord of the rings, Pirates of Pirates of the Caribbean, Australian model ABI Li Kolsa, British fashion girl ailisan Zhong, and so on, have all become the spokesmen of Chinese brands.

Recently, Hongkong fashion women's clothing brand invited the world's top photographer Mario Testino to take the 2012 spring summer promotional film. The beautiful and romantic new ideas made the brand image rapidly improve.