Dongyang Garment Industry Returns &Nbsp; "Dongyang Brand" Clothing Goes Out Of V Shape Reversal.

"There are bananas in western trousers. Western-style trousers Shirts have wild wind shirts and Western style brands are endless. In the 90s of last century, Dongyang folk described Dongyang's clothing industry as a grand event. It was called "Dongyang brand".

However, from 2003, Dongyang clothing industry Plunged into the development trough, and the number of enterprises dropped from thousands to more than 100.

Yesterday, the reporter learned from the clothing industry association of Dongyang, Zhejiang province. After several years' hard work, the "Dongyang brand" clothing came out of the beautiful V shape reversal, ushered in a new opportunity for development.

　　 Late 90s of last century

A street, 500 garment factories, hotels are full of buyers everywhere.

Kang Liya, Chao long, di er Shen, Hao Nan, Luo Hao, Hai Zhi lan... "Dongyang brand" clothing has made many people proud of Dongyang.

In the late 90s of last century, the clothing market was blowing hard. The smart Dongyang people immediately sniffed this business opportunity. For a time, Dongyang's clothing enterprises are surging.

"At that time, there were thousands of garment factories in Dongyang and almost every factory had one. brand " Luo Xiuliang, vice chairman of Dongyang garment industry association and chairman of Luo Hao clothing company, said that the revitalization Road of "the ten characteristic commercial streets of the province" has been thriving since then. At that time, the revitalization Road gathered a large number of Western clothing production enterprises, up to 500 at the most. These enterprises adopt the mode of "shop on the factory" to produce and sell their suits.

Since then, the apparel industry in Dongyang has taken a position in the national garment industry. Clothing buyers everywhere came to live in Dongyang's large and small hotels and hotels.

"At that time, every day just sitting in the office, you can always receive calls to open a store." Luo Xiuliang recalls.

　　 2003

Sudden changes in fashion industry

Enterprises are facing the test of life and death

　 2003 is a year of life and death for garment enterprises in Dongyang.

In those days, "personalization" became the key word in the clothing industry. Western-style clothes, which are popular for a time, were hit by jacket, and the market demand declined sharply. Once, walking in the street, wearing western clothes makes people proud, but this year has become a sign of outdated. Whether young people or middle-aged people who are successful in their careers, they begin to feel tired and start to hate "crash shirts". Soon, a number of jackets, such as men's clothing and seven wolves, emerged in Fujian and shook Dongyang's position in the apparel industry. Affected by this, the number of garment factories in Dongyang has shifted to more than 100 enterprises.

"This is both a filtration and a test." Recalling the reshuffle of the year, Luo Xiuliang, who had survived a narrow escape, had a deep feeling. This may be the price of the growth of Dongyang garment enterprises. It is precisely because of this shuffle that Dongyang garment enterprises have learned to think strongly.

　 The moment

After the pain, the strong returned.

Industry out of V shape reversal

After a quiet time, Dongyang's garment industry successfully went out of a beautiful V shape reversal.

The "God of God", which has always been known for its foreign trade, is also extended to the popular mahogany industry. "Hao man" continuously strengthens its internal management and is famous for its management advantages in the industry. The Tongli clothing company and Xinya Industrial Company are closely related to the brand enterprises at home and abroad, and the processing products are mostly high-end products, which are sold to Western Europe, northern Europe and the United States.

In particular, "Luo Hao", targeting the target population, positioning, hiring top design team, tracking the trend from the details, adjusting the product structure......

Up to now, "Luo Hao" has fourth branches in Dongyang, and more than 40 outlets nationwide, with four hundred or five hundred franchises. So when many clothing companies are still confused by the road of innovation, insiders say "no need to look at other brands and see" Luo Hao ".

Whether as chairman of the Luo Hao clothing company or as vice president of Dongyang garment industry association, Luo Shu Liang's greatest experience is that the process of transformation is very long, and we must stick to and endure loneliness.

Luo Xiuliang said that "fast fashion" has become a business mode. Even so, "wear" is always in front of "living". As long as we are careful, clothing enterprises will never be eliminated. He said, I hope to see that the clothing industry in Dongyang is not just a brand, but a hundred flowers bloom, creating a good environment for the garment industry.