The Road Of Lining'S Brand Growth -- Design Is The Lifeline Of An Enterprise.

With the improvement of people's living standard, sports become a part of people's life. Consumers will consider the sports brand suitable for their sports and consumption level, and make rational choices.

Lining wants to stay.

In fact, as early as 1998,

According to Zheng Yongxian, designer of Li Ning Co design department, when he joined the Li Ning Co in 2001, the company's design department was still in Foshan. At that time, there were only four or five designers of shoe products, and now the product design department of Li Ning Co is a team of about 30 people. Apart from being responsible for the design of large product, it is also responsible for special product design, innovative concept design, consumer lifestyle research and trend research.

Greater changes are reflected in working methods and working patterns.

The designer's personal creation is replaced by team cooperation, from planning, planning to sketching, revision design, the whole process is brainstorming, so that the products designed are more familial.

It is an important work for Li Ning Co design department to interpret Lining's brand concept.

Inevitably, the design will be personal. The original product design of Li Ning Co is also like this. It is more dependent on the designer's intuition.

However, this design oriented concept is more suitable for works of art and is not suitable for industrial production.

As an industry person has analyzed, product design is a kind of innovation under restrictions. There is absolutely no development design in the real world without any restrictions. The design fantasy is only a perceptual bubble. What enterprises need is a real product that can maximize the creativity of designers in terms of technological conditions, technological standards, capital cost and appropriate price specifications.

Now, in

"Creativity is to focus on the needs or potential needs of consumers, and to find consumers' potential desires at the forefront of consumption. This is effective innovation.

The most important point of Apple Corp's design is that it is based on user's thinking.

Apple Corp's product interface is simple, easy to use and close to user needs, thus creating its own understandable and visible selling point.

Many enterprises blindly increase the function of products, and the cost, the complexity and the function of operation are not what consumers need.

This is the ineffective innovation.