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Shoe Enterprises Survive Difficultly, How Will They Pform In The Future?

2012/2/14 14:28:00 43

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Shoe Enterprises Shoe Enterprises Pformation Of Fujian Shoe Enterprises

Shoe enterprises

Survival is difficult, and where to go in the future.

Eastern coast of China

Shoemaking enterprises

After decades of rapid development, it has reached the turning point of industrial upgrading, adjustment and pformation. The capital of coastal areas is relatively saturated, and the local market has been unable to meet the needs of capital appreciation. Enterprises are facing such problems as tight supply of land, labor and energy, rising cost, higher industrial upgrading pressure and high business cost. In the face of these problems, more and more enterprises have made the choice of moving inland.

However, in order to achieve the new industrial structure, we have to face such problems as whether the industrial chain is complete, whether the logistics system is perfect, whether the investment environment is mature or not, and how the non market factors affect it.

Based on the above analysis, the footwear industry association of Fujian believes that "now the footwear industry is facing a turning point in development, and it is natural for small businesses to collapse."

When the reporter asked whether our province had already seen the collapse of small businesses, he blurted out without hesitation, "yes, survival of the fittest, this is the natural law!"

Fujian Province

footwear industry

In addition to the above mentioned reasons, there is another reason why the leaders of industry associations make such judgements: "nowadays, the labor flow is relatively perfect in labor management. Small businesses are often inferior to large enterprises in terms of wages, production, living environment and so on. Therefore, a lot of small business employees are running to large enterprises. Small businesses will fail because of the lack of people and the lack of operating rate.

Shoe companies are struggling to survive, and the future is going to be the focus of the industry.

In the view of the head of the footwear industry association of Fujian, under the current situation, shoe enterprises have no choice but to start with adjusting the product structure and creating brands, improving the technological content and added value of products, increasing the variety of products, developing functional and personalized products, and subdividing consumer groups, thus enhancing the competitiveness of enterprises.

"Nowadays, many consumers recognize brands when they buy goods.

There are three thousand or four thousand shoe companies in Fujian.

Moreover, those famous brands have spent a lot of time and money building, creating brand is not so easy! "The relevant person in charge of the footwear industry association of Fujian believes that" under such circumstances, small businesses have to go on the path of OEM processing for large enterprises, which is the inevitable result of social division of labor.

If you can not handle other people's OEM, you can only go to the middle and low rural areas.

market

。

However, the rural market is now gradually demanding quality and brand. "

Stress is sometimes a driving force.

Everything has two sides. The pressure at the moment is also an opportunity to upgrade and pform the footwear industry.

"A company with long-term vision will work hard to strengthen management, enhance brand and increase added value, and those enterprises that are not standardized and can not keep up with the times will be eliminated in competition. This is not a bad thing for the whole industry. This survival of the fittest will encourage our footwear enterprises to absorb foreign experience continuously, such as high value-added products and business management concepts, so as to enhance the viability of enterprises and continuously strengthen them.

Enterprise brand