Men'S Clothing Market Has Huge Potential.

The recent annual performance forecast shows that

According to data, 2009 senior

Speed up brand advantage

From the characteristics of brand consumption in China's men's wear market, high-quality listed companies with brand advantages are expected to grow faster.

This has also been corroborated by two messages.

First, the improvement of industry concentration is beneficial to the listed companies with brand advantages.

In 2010, the market share of the top ten brands of Chinese men's wear was 8%, while that of the United States and Japan reached 14% and 24% respectively.

According to the statistics of China Business Information Center in September 2011, the concentration of the top ten brands of men's trousers is 33%, the concentration of the top ten brands of men's suits is 37%, the concentration of the top ten brands of men's shirts is over 40%, the sporting goods market is only 1/3 for men's clothing, but the market concentration of the top ten brands reaches more than 70%.

Thus, compared with the sporting goods market, men's clothing industry is not yet saturated, and the market share of major brands is expected to improve, which is conducive to the rapid growth of the quality of listed companies.

Two, a listed company with brand advantage is expected to benefit from the upgrading of the consumption capacity of the two or three tier cities.

According to Nelson consultation, there are 54 million households in China's second tier cities, with an estimated total income of 2 trillion yuan.

In contrast, the number of households in the three or four line cities is as high as 160 million, with an income of 1 trillion yuan.

The men's clothing industry listed companies are mostly located in the middle and high-end, and the layout of the two or three line cities will obviously benefit from the consumption upgrading of these cities in the future.

The performance data of relevant listed companies should also demonstrate this trend.

The news bird expects net profit in the year 2011 to grow 35%~55% compared with the same period last year, net profit in 2010 was 2 billion 428 million 670 thousand yuan, and the seven wolves expect net profit of 410 million yuan in the 2011 year, an increase of 44.87% over the same period last year. The net profit of 2011 is expected to increase by 20%~50% compared with the same period last year, and the net profit last year was 143 million 644 thousand and 100 yuan.

Attracting funds from high growth