"Green" Creativity Lets Feet Breathe Freely.

Dongfang January 9th news: wearing a pair of fashionable shoes, I feel the feeling of "walking barefoot on the grass".

2008 at the beginning of the new year, the "breathing" shoes from Italy officially entered China in the morning and opened the first Valleverde China image store in Huaihailu Road, Shanghai.

It is reported that Valleverd is produced in the mountain town Coriano (Corey Arno).

40 years ago, on a fresh morning, the inspiration of a young man inspired the local people to enjoy the freedom and freedom of walking in the grass.

The clever young man is now Armando, who is famous in the footwear industry in Italy, the head of Valleverde.

Arcangeli Armo has been committed to the research of foot care technology for many years. As a specialist in walking medicine, he has had such a "natural dialogue": the most fundamental part of most problems and sufferings is that we wear "irrational" shoes.

Today's Valleverde advocates "comfort and fashion" while respecting the physical needs of the feet.

Now, this pair of "breathing" green shoes have "walked" into Germany, Switzerland, Canada, Australia and other 26 countries and regions, and officially landed in Shanghai today.

At present, VALLEVERDE has more than 2300 stores in the world.

However, its ambition will not stop here.

It is understood that the VALLEVERDE brand, known as Italy's reputation and reputation, has signed the global strategic cooperation agreement with AOKANG group, China's largest private shoe manufacturer.

It has been revealed that the strategic cooperation is not based on China's general agent or overseas merger and acquisition. Instead, VALLEVERDE will assist AOKANG group to set up a product research and Development Center at its headquarters in Italy, and provide venues, equipment and production resources. The two sides share the fruits of development, and comprehensively update the cooperation form of Chinese and foreign enterprises in recent years.

According to the introduction, the VALLEVERDE brand was founded in 1969 and has been in the history of nearly 40 years. Its products are famous for its green and comfortable consumption experience such as "walking barefoot on green grass" and "air conditioning for your feet".

Some experts point out that some traditional industries including the footwear industry in Europe are showing a downward trend. This makes many Chinese giants seeking international market see opportunities to re order the world market. The way of cooperation is either OEM or cross-border mergers and acquisitions.

It is understood that since the launch of the new global marketing strategy in June last year, AOKANG has established overseas companies in the United States, India, Hongkong and other places, and has adopted overseas localization strategy to open up the market, and the momentum of development is quite rapid.