Bosideng Down Jacket 2011 Hot News Review

Loaded with harvest and wonderful 2011, we suddenly fell into the sky of history. 2012, which is full of hope and expectation, has come to us.

In the past year, the ten largest

Bosideng was awarded the highest prize in China's industrial field -- "China Industry Award".

Key words: new industrialization, independent innovation

In April 28th, the second China Industrial awards commendation conference was held in the Great Hall of the people in Beijing. Bosideng won the "China Industry Award" and became the first enterprise to win the honor in the field of consumer goods in China.

China Industrial award is the highest award in China's industrial sector established by the State Council. It is led by the China Federation of industrial economics.

The awards emphasize technological innovation, product quality, manufacturing in China, promote national brand and pform the mode of economic growth. The winning enterprises and projects represent the direction, road and spirit of China's new industrialization, reflecting the highest level of China's industrial development.

Boston buys huge quantities of London property to open flagship store

Key words: European headquarters internationalization

In June 15th, Bosideng spent 20 million 50 thousand pounds to buy a property in the 28 SOUTHMOLTONSTREET of Morton street, West London, and set up a four seasons flagship store, including men's wear and down garments, and set up the European headquarters of the company.

This is an important move for Bosideng brand internationalization strategy, and has set a good example for more Chinese clothing brands to seize the international market heights.

Bosideng was awarded the highest prize of Chinese public welfare charity: "China Charity Award".

Key words: public spirited charity

In July 15th, the Sixth China Charity Award presentation ceremony was held in Beijing. Bosideng was a public spirited and charitable charity. It has donated over 534 million yuan to charities and various circles of society for many years, and has been awarded the "China Charity Award".

The "China Charity Award" is the highest award by the Ministry of civil affairs of China in the field of public welfare. It aims to commend individuals, institutions and projects that have made outstanding contributions in disaster relief, supporting the elderly, helping disabled people, helping orphans, relieving poverty, helping students, helping doctors, and supporting public culture and arts, environmental protection and other public welfare areas. It has played an important role in promoting the spirit of public charity and promoting the development of public welfare charities.

China's fashion industry's first "3D show" stunning the Boston Fashion Festival in Jiuzhaigou shocked the industry

Keywords: naked eye 3D fashion release

August 21st, "tianlijing Lijing" dream Jiuzhai "- 2011/2012 Bosideng autumn winter fashion conference in Jiuzhaigou, Sichuan shocking staged," the spirit of the water "," colorful forest "and" heaven and earth "three themes, hundreds of new fashion down jacket amazing, shocking the industry.

The conference continued the outdoor scene release form. It was the first time that it invited the professional bodies to make the ink painting scroll for the Beijing Olympic Games and the Shanghai Pavilion of the World Expo Pavilion in World Expo. It also introduced the advanced naked eye 3D technology into the visual display of the clothing, and produced a gorgeous 3D fashion blockbuster. It showed the idea and strength of Bosideng's innovation and pursuit of excellence.

Bosideng was awarded the highest prize of Chinese public welfare charity: "China Charity Award".

Gao Dekang's business achievements were awarded two awards of "Chinese business leaders" and "leading figures".

Key words: brand power, business leaders

In October 13th, the Boao forum of China's textile brand culture was held in Hainan. Gao Dekang, chairman of Bosideng, was awarded the honorary title of "China's textile and clothing leader" by the China Textile Industry Association.

In December 12th, the 2011 Chinese business leaders' annual meeting and awards ceremony was held in Hongkong.

Gao Dekang, chairman of Bosideng, has been awarded the "2011 person of the year" award for his outstanding contribution to society and business.

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Capital operation has come out again, Bosideng nearly 900 million acquisition JESSIE (Jesse) and so on.

Key words: diversification strategy of capital market

In October 28th, Bosideng International Holdings announced that it had acquired 70% equity interests of Di Hui and Lang Hui global by 892 million 500 thousand yuan, and won many high-end women's clothing brands such as "JESSIE" (Jesse) and "LeMauve" (Lang Mu), as well as women's clothing design, brand marketing and planning services, and increased 81 self owned stores and 172 franchise stores.

This is an important acquisition of Bosideng's diversified development strategy and pformation to the integrated apparel brand operators. It not only provides considerable profit contribution, but also improves the group's position in the domestic women's clothing business.

Bosideng will continue to sell JESSIE brand women's clothing in self run and affiliate mode, and expand to the international market at the right time.

The ISO/TC133 Secretariat of the international organization for standardization is settled in Boston.

Keywords: historical breakthrough of international standardization

In November 11th, the inaugural meeting of the Secretariat of the international standardization organization / clothing size series and Code Committee (ISO/TC133) was held in Changshu. The Secretariat is located in Bosideng company.

The meeting was sponsored by the National Standardization Management Committee. Shi Baoquan, deputy director of the National Standardization Management Committee, and Xu Guozhu, Deputy Secretary General of the Jiangsu provincial government, jointly unveiled the Secretariat.

This is the first international standardization organization settled in Changshu. It is also a historic breakthrough in the international standardization of Chinese clothing.

Among them, Bosideng, a private enterprise, takes part in the revision of international standards as an important organizational unit, and assumes the work of the Chinese Secretariat. It is the first time in the world of clothing.