Eliminate Clothes And Change The New &Nbsp; First Class Price "Three Goods".

Phenomenon: style, old price is not low.

"I saw this kind of clothes last year when I was shopping in Shijiazhuang. Why do I have this place now?"

Hengshui citizen Mr. Niu also has the same feeling.

"A few days ago, I went to Dezhou, Shandong, in several department stores.

Ms. Liu, who works in Jiangsu, returned to Hengshui during the Spring Festival.

When shopping, Ms. Liu was surprised to find that many of the big cities in the South were

For some people in Hengshui, the local consumption environment seems unable to meet the demand for shopping, so driving to Shijiazhuang, Dezhou, Beijing and other places has caused the outflow of purchasing power.

Mr. Zhou, a resident of Hengshui, often shops in Beijing. He said, "after all, Hengshui has limited resources, and few choices are available, so we can buy everything we need when we travel."

Young people simply go online.

"Online shopping is more convenient, more things, faster updates, cheaper prices.

For example, many clothing brands have flagship stores in Taobao mall, and the quality is also the same as in the mall.

Nowadays, in the era of online shopping, many young fashion people prefer to buy what they need through the Internet, which virtually leads to the outflow of purchasing power.

Ms. Zhang often buys clothes, shoes, cosmetics and so on in the online shop.

Mr. Li, who is more interested in sports clothing, often buys online. "In the past, he saw a new running shoes on the Internet. He wanted to try it on in the city store."

Reason: the popularity of the three tier market is late.

Many businesses agree with these consumer phenomena in Hengshui.

But at the same time, he reluctantly said: "not only in Hengshui, many small cities are like this, there is no way."

"The main reason is that Hengshui belongs to the three line market, and its purchasing power is relatively low."

Liu Wenbin, the boss of the JEANSWEST store who has been struggling for nearly 10 years in the clothing market, told reporters.

According to the size of the economy, cities are generally divided into first tier, second tier and three line levels, such as Beijing, Shanghai, Guangzhou and other major cities belonging to the first tier cities, while Hengshui is divided into three line cities.

According to the market rule, a certain trend in the first tier cities must be postponed for a season to reach the second tier cities, and the three tier cities will be later.

"In the market, it is reasonable for clothing to be sold on a hierarchical basis, and many big brands do this.

Of course, it is impossible to give the second tier cities 100% of the seasonal products, and some new products, usually 60% of the new products rationing, the rest is the last quarter of the first tier cities round the product. "

Liu Wenbin said, this is only the sales mode of the direct shop, and there is no such situation as JEANSWEST's franchisee. "Absolutely 100 percent are new models, only some of the inventory will be dealt with at a discount."

The owner of another brand store in downtown Hengshui added: "this is just a means of sale, which is for reasonable sales.

For example, a fashionable fashion design, in the first tier cities, consumers will think it is good-looking, but at this time the second tier cities have not yet been aware of the goodwill. Until the consumers of the first tier cities have bought, the second tier cities will begin to accept these popular elements, and their purchasing power has just begun.

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Insiders revealed that at present, there are too few first-line brand clothes stationed in Hengshui.

According to the introduction, the first and second tier cities have strong spending power, and some domestic and foreign brands are competing to enter. Competition is very fierce. Therefore, clothing upgrading is faster, and some brands will be discounted earlier than small cities.

Although the three or four tier cities are full of temptation and imagination for big brands, people's purchasing power is also gradually released. However, many large brands are worried that they can not control the channels and terminals, so that the previously established brand image is damaged, and they still dare not enter the three or four line market easily.

For direct or franchisee businesses, the cost of logistics is too high and profits are too low, leading to a number of first-line brands can not be based in our city.

The group with this demand has to go to the field to spend.

In addition, the development of online shopping has diversified the consumption channels and has great impact on the consumer market in our city. This is also the reason for the loss of some customers.

According to the survey, although the growth rate of female online shopping in China's three line market is not high in the first and second tier markets, the penetration rate of online shopping increased from 13% in 2007 to 23% in 2011, a sharp increase of 77%.

In the local market, with "first class" money and buying "three class" fashion, Hengshui residents always feel that they are not enjoying themselves.

They hope that businesses can take some measures, such as striving for more new products, and so on, so that Hengshui people can buy the latest fashions locally, and let Hengshui people's "silver" no longer splash out.