Hai Lan'S Home, "One Gram Of Warm" Public Service Action, Warm Winter Heart.

In September 2014, the "multi gram warm" large-scale public welfare activities jointly launched by the Hai Lan home's joint NetEase platform and the Chinese Social Welfare Foundation "warm current plan" were officially launched in Beijing. This is a winter clothing donation public welfare bank. It aims at bringing together the love and goodwill of the society, sending the newest quality down jacket and special custom children's cotton clothes to the teachers and students in the poor mountainous areas, helping them resist the cold winter and give them the love and warmth of the society.

The donation involves nearly 100 schools in 11 provinces, including Gansu, Henan, Qinghai, Hebei, Xinjiang, Ningxia, Inner Mongolia, Shandong, Heilongjiang, Guizhou and Guizhou. Up to now, the donation team has gone through eighty percent of the planned mountain area, and the donation value exceeds one million. Before the cold winter arrived, the warmth was delivered to more than 15500 teachers and students in poor mountainous areas.

　　 Material shortage Heating will not keep up. For the teachers and students living in poor and remote areas, the coming winter will be very difficult. The family of Hai Lan wants to start from the main business and give the teachers and students of the mountain area a real warmth by way of donning winter clothes.

Since the curtain was opened in September, "caring for the filling" has brought numerous love and blessings from all walks of life. Hai Lan's home has spanformed the blessing of consumers into objects. Before the donation, the team members of the love group conducted on-site surveys and visits. At the same time, combined with the address and contact method of the poor schools voluntarily provided by the Internet, the donation will be eventually donated. Range From the planned 9 provinces to 11 provinces, the love winter clothes were sent to the teachers and students in the mountainous areas that really needed help, including nearly 100 schools. All donations were done by the representatives of the Hai Lan family and volunteers from the warm current plan.

The weather has been turning cold for four months. From October this year, the red soil slope primary school in Xin Ying Township, Yuzhong County, Gansu Province, was the hardest hit area of the 8.3 earthquake in November 20th this year, the South basket Primary School of Ludian County, Zhaotong City, Yunnan province. The donation team was fearless of rugged mountain roads, and sent a batch of warm down down clothes to the teachers and students in time. It also brought the love of society to these lovely people. Whether it is children who bow their heads like a "mosquito sister", or a mischievous little boy who shudles over the crumpled two candy and runs away to hide and look at the way you react, makes the donation team feel the most sincere gratitude of these simple children, and also urges the volunteers to appeal to the society to give them more love and sincerity. Help Their desire to improve their lives.

Warmth is always reflected in the smallest places. As an enterprise that hopes to represent China's national costume to the world, Hai Lan's family tries to care and care for those people who need warm people in remote mountainous areas with men's broad bosom and generous shoulders. In the donation process, the brand representatives of Hai Lan's home changed their winter clothes for their children, playing with their children and playing with them, encouraging them to study hard, go out of the mountains, and change their destiny with knowledge. This is not only the best embodiment of the heart of the national brand and the sense of social responsibility, but also the greatest sincerity and goodwill of a national enterprise rooted in China.

Hai Lan's home is not only a clothing leading enterprise with excellent market performance, but also a Chinese national enterprise that is eager to serve the public and repay the society. From the beginning of 1998, donations for flood disasters in the middle and lower reaches of the Yangtze River were made to the natural disasters such as the aftermath of the Wenchuan earthquake, Qinghai Yushu earthquake and Ya'an earthquake, as well as the donation of hope projects to help the children in the poverty-stricken areas, the blood donation activities of the staff within the group, and the establishment of Jiangsu Hai Lan education development foundation. Hai Lan has been working silently in public welfare undertakings. As the head of Hai Lan home said, "the initial stage of enterprise establishment belongs to the entrepreneur individual. With the continuous development and growth of the enterprise and the enhancement of the brand influence, it needs to shoulder more social responsibilities. This "one gram warm" public welfare action is the most sincere practice of this sentence. "One gram of warmth" is not only the down jacket of Hai Lan's home, but also a caring care. This winter is still warm, and the public footsteps of Hai Lan's home are still unfinished.