Dong Minglun On WAL-MART'S Strategic Objectives

Since Dong Minglun's appointment as WAL-MART's Global CEO and chief executive has officially entered into force, he has made three special visits to China in 15 months.

In his view, despite repeated expansion of physical stores, WAL-MART's goal is not to become the largest retailer, but to become China's most trusted retailer.

In the future, WAL-MART will continue upgrading and upgrading its existing stores to enhance shopping experience. It is expected to invest more than 370 million yuan in 2015 for upgrading and upgrading over 50 stores.

As of December 31, 2014, WAL-MART has realized the growth of market share in the category of stores in 8 consecutive quarters, and continued to grow steadily in the market share in the first two months of 2015, thanks to its sales performance during the Spring Festival.

"Some time ago, the officials of the Ministry of Commerce asked the headquarters about the food safety problems of fresh fruits and vegetables."

Dong Minglun said that while expanding the scale, WAL-MART's food safety investment in the past 2013-2015 years is expected to exceed RMB 300 million yuan, and food safety management is being strengthened from the source of procurement to the distribution and store level.

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WAL-MART will appear in the field of e-commerce.

"As time goes on, there may be some changes in the mode of shop No. 1. When both sides (WAL-MART entities and 1 stores) are very strong, there is a possibility of integration."

In Dong Minglun's view, the development of shop No. 1 will take time, and it can't be completed in one quarter or one year.

WAL-MART hypermarket will also plan to launch mobile terminal App, convenient.

Place orders at any time and place. Customers can choose to pick up goods from stores except for delivery. Stores will also set up special cashiers to accept different electronic payment methods.

Online shopping products on WAL-MART App will cover seasonal, fresh, dry food, personal care, home cleaning and other categories. In order to ensure fresh food, for the fresh food with storage temperature requirements, the WAL-MART distribution team will use specialized refrigerated bags to ensure that the merchandise reaches the consumers' hands just as fresh and high quality as it does when shopping directly at the store.

WAL-MART stressed that

It is a useful supplement and extension of the entity store service. WAL-MART will work hard to build a one-stop shopping and a batch of online shopping service that is most trustworthy for customers.

Dong Minglun stressed that WAL-MART plans to set up about 115 stores in China in the past 2015-2017 years, including hypermarkets and Sam member stores, and expects to create more than 30 thousand jobs.

On the one hand, WAL-MART will continue to open more stores in the first and second tier cities such as Shanghai, Shenzhen, Changsha and Wuhan to provide quality services to local customers and further strengthen the development and penetration in mature markets. On the other hand, WAL-MART will further expand the development of new towns and cities that are gradually urbanized, and better serve the emerging consumer groups in the process of urbanization in China.

Sam's member stores are also the focus of investment development. In the next 2-3 years, 7 new stores will be set up in China.