Suning'S Three Largest Retail Intelligence Engine And Four Terminal Data Fusion

Suning cloud business group IT headquarters relevant person in charge told reporters, when Suning set up big data center, consider is based on big data technology, around the retail format to create "retail intelligence engine". "From the perspective of retail mode, it connects consumers and suppliers, so we actually divide the retail intelligence engine into three big engines."

The first engine is the retail intelligence marketing engine for service consumers. Its function is mainly to accurately locate the target users, and understand the needs of consumers at the right time, so that we can push the right commodity services to our suitable users at the right time and through appropriate channels.

The basic idea is "user centered" and "user centered" to provide users with intimate services.

The second is the retail intelligence supply engine for suppliers. Its purpose is to forecast demand, and help suppliers to transition from traditional supply mode to "fixed sales" mode through demand forecasting. Analyze the products that consumers are interested in, and then make intelligent pricing in C2B mode, including automatic forecast replenishment and intelligent allocation.

The third is market oriented retail intelligence insight engine. The function of the engine is to provide user portrait and the analysis of goods, including other functions that users may be interested in.

According to the relevant head of Suning IT headquarters, this first requires that the function of Suning big data platform is to achieve full collection, save and calculate quickly, and build core competitiveness on this basis. "The core competitiveness is to use data mining technology, machine learning, and extract information from data to guide the whole operation. Production decision " The person in charge told reporters.

"Generally speaking, Data The quality of data and data determines the level of big data mining. At the same time, the promotion of business level based on big data depends on whether there are enough channels for service users and related service users. The former official told reporters that for the former, Suning owns 1600 stores covering all the cities in the country, and suning.com, the top three on line in the B2C field, has ensured very rich user resources and user feedback. For the latter, in terms of using data to enhance business, Suning is currently related to four channels of service. business It is called four terminal, POS terminal (offline entity), PC terminal, mobile terminal and living room TV terminal. On the one hand, Suning's four terminals are making continuous efforts, especially the TV side of the living room, which is the biggest differentiation advantage of Suning and other retailers. On the other hand, Suning is promoting the integration of the four ends, one is the richness of service types, for example, besides retail, there will be entertainment, finance, financial services and goods, and the two is to provide a unified shopping experience.

"Take the store end as an example, Suning began to collect and analyze the data of the relevant equipment at the store end: first, analyze the passenger flow of the store, for example, how many people arrive at the store today, and two, identify and locate the user identity, for example, how many members are there today, how many non members are there, how many of them are newly registered members, how many are old members, and so on. With the help of data and data, we can see the speed and quality of membership development. The foregoing person in charge said.

"According to the technology of tracking and positioning the behavior of users in offline stores, it can actually see the appearance and the whole display of the offline outlets from the perspective of consumers. Which exhibition area will be more valuable and the flow is relatively large, which may attract a high degree of passenger attraction to stores." "This new big data mining technology has great imagination for the whole retail format, or the service level that the retail industry can achieve can surpass our imagination." The foregoing person in charge said.