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    It'S Very Easy To Open A Good Store.

    2015/5/1 20:34:00 26

    Clothing StorePromotionMarketing Strategy

      

    First, regular may day clothing.

    Promotion language

    1. May 1, old customers bring new customers preferential treatment.

    Old customers can enjoy 25% of the total amount of new customers' total consumption. For example, an old customer brings a new customer. The new customer consumes 1000 yuan on the same day, then the old customer.

    Clothing sales management software items can be sold according to 1000X25% discount.

    But can limit the minimum consumption of old customers not less than 400 yuan! This old customer actually consumption 400 yuan - (1000X25%) 250 yuan =150 yuan (actual payment).

    Of course, it is necessary to draw inferences from others. Many times, we should combine the local customers' consumption situation and the actual situation of your hairdressing shop to do some practical preferential activities.

    2. may day, how many yuan shopping, gifts.

    You can choose some novelty and unique gifts, coupons and anti cash are more affordable, for example, your clothes sold 150, now you sell 200 anti 50 cash.

    3. promotion of membership.

    In order to accumulate some old customers, the promotion of membership during the May 1 period is also very effective.

    For example, shopping for 300 yuan, become a gold card member, get a fine gift and a X brand cosmetics, shopping for 600 yuan, become a diamond card member, get a fine gift and X brand cosmetics and so on.

      

    Two, eye-catching and personality.

    Advertising promotion language

    In this age of individuality, a lot of sales promotions, if they are creative and individual, will surely attract the attention of consumers at the first time and bring about many passenger flows.

    Here are a few classic May 1 clothing promotions.

    1. standing in the street to see the beautiful woman, it is better to walk into the shop to accompany the beautiful woman.

    This kind of advertising language is suitable for the use of personalized fashion shops.

    2. it's too hot outside. Come in and take it off.

    We have enough fitting rooms, enough advertising words to suit large clothing stores.

    3., the exclusive launch of the five one color coloured suit, the color rendering you 517 days! Suitable for the shop clothes bright color clothing store.

    Clothing stores also need to launch corresponding promotional activities, but a successful sales promotion campaign is not simply based on festivals, but also requires certain skills.

    Related links:

    Generally speaking, the area with more than two conditions is a good location. If it can be fully owned, it is the shop site.

    However, the rents with these conditions are generally quite high.

    Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund.

    (1) the areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher.

    Such a shop is called "an inch of gold".

    In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

    (two) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density.

    In such areas, people of all ages and social strata have.

    It is easier to choose which styles or types of clothes to sell, and there will be more customers.

    Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

    (three) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops.

    But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location.

    For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

    (four) when the location is convenient, customers are willing to patronize and willing to go there by car.

    Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

    (five) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them.

    Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere.

    Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.

    (six) neighborhoods of similar shops can attract customers if they are concentrated in a certain location or block.

    Because there are many shops that run similar products, customers can have more opportunities to compare and choose here.

    We may as well listen to the consumer's view: Ms. Jiang, who teaches in a university, buys clothes every time, and always likes to go to the clothing store's intensive places. She thinks that besides many styles, the shop can be sold more than three, and it is easier to start the price.

    Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.


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