Brand Men's Clothing Store Location Skills

Brand men's clothing store location shop should be opened in places where people are crowded. It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of the consumers, and at least at the flat and weekend, to know the exact distribution of the tide.

　　 Brand menswear Franchisees - brand men's clothing store location should take practical route. The second step is to inspect the surrounding environment first. At this point, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own. Differentiation 。

Brand menswear franchisee -- today's market is somewhat Location strategy It means "parasitism". In the big department store, you can get angry with your clothes shop, and you will be attracted by the big brands. Many customers will think that the quality of their adjacent shops is similar.

Brand men's franchisee -- to see the traffic situation in a franchised store. Apart from where people are going, you have to consider how long it will take for them to arrive at your store. The idea of consumers oppresses the investment brand menswear franchisee to keep an eye on the opponent's position and find places to compete with others, so that they can compete with their peers or competitors.

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(1) the areas with frequent commercial activities are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In this area, logistics is fast. For the clothing industry, the trend of clothing circulation is very fast. If the commodity flow is slow, it may be out of fashion before the clothing is sold, so the area with frequent commercial activities is a perfect location for the choice of the location of the clothing store.

(two) in areas with high population density, shops are opened near residential areas, with relatively concentrated population and high population density. In such areas, people of all ages and social strata have. It is easier to choose which styles or types of clothes to sell, and there will be more customers. Moreover, because the flow of population has been very large, it is easy to understand the daily sales volume, so sales will not suddenly rise and fall, which will ensure the stable and generous income of the shops.

(three) Street shops with large traffic volume are on this kind of street, with large traffic volume and relatively large patronage of shops. But consider the large traffic volume on the street and the influence of terrain or traffic to choose the best location. For some passenger traffic, but because the traffic arteries, the passenger flow is the place to go to work, it is not a good choice of clothing store address.

(four) when the location is convenient, customers are willing to patronize and willing to go there by car. Generally speaking, there is a bus stop nearby, or a shop that can walk less than 20 minutes walk is the best.

(five) people gathering or gathering places, such as theaters, cinemas and other entertainment places, sometimes attract people who are recreational and entertainment to stroll around the shops, and many people will buy them. Clothing is popular and has many styles, so long as people can buy unique styles of clothes, people will be afraid to buy them elsewhere. Moreover, most of the places of entertainment are young people. They are very fashionable in fashion. Therefore, opening up a fashionable clothing store in these places will attract a large number of young customers who are catching up with the trend.