The Four Marketing Secrets Of Introducing Guests To A Store

Today, we share with you the four marketing secrets of bringing in customers:

　　 1, describe the true feelings of the other side. Yearn

If you don't know what the other person wants and what the other person wants, you can hardly succeed in marketing him. However, even if you know these things, you can not use accurate and powerful language to depict, nor can you start the other party's desire to buy.

There are three steps to deal with the psychological process.

The first step is to enter the world of the other person.

The second step is to bring customers to the edge of his world.

The third step is to bring customers into your world.

In fact, in recent years, "consultant marketing" and "marketing coach technology" have all been triggered by this one. And the key is precisely the first step to describe the desire and vision of the other person in an accurate language in order to enter the world of the other person.

　　 2, establish a strong trust.

No one will give money to strangers because they do not believe it. If you want a customer to put his money in your pocket, you need to build a strong sense of trust. To build a strong sense of trust, the most common methods are: using customer testimony, packaging yourself as an expert, using the testimony of the same level experts.

In addition to these immediate methods, you can also build trust by stepping up the deal. If you want to buy a larger order, you may design a multi step transaction.

The first step is to let the other party pay a small price to get the value and benefit from it.

The second step is to carry out consultation to provide guidance for customers to use products.

The third step is to complete all transactions.

The fourth step is to enable customers to witness service and develop new customers through their customers' testimony.

The advantages of doing so are:

First, you can easily complete the first transaction through a lower amount and expand the front end.

Second, after the completion of the transaction, you can quickly provide services for each other, so that customers can verify your integrity and enjoy your value.

Third, you get more opportunities to communicate with customers. More communication means more. Marketing 。

　　 3, let Customer Enjoy the value you offer and then return it.

Why are big tycoons such as QQ, WeChat, micro-blog, 360 and so on now free to start up, but they can create huge returns? The reason is that they first let customers enjoy the value they offer, then they will come down, and then slowly marketing.

I ask you, unless you can give the customer 10 times the value, it is eligible to charge 1 times the return.

You need to design your marketing process so that customers can experience your value first and then pay for it. In doing so, your reward will double, because customers will only pay the money after they get the value, and you will shoulder the risk of all transactions.

What did you do wrong to keep your customers out of the door? Yes, that's the value. If you insist on getting the first reward and providing value, you will drive the potential customers out of the door, and if you win the lost customers, you will earn more.

　　 4, activate the curiosity of customers.

Curiosity killed the cat. Similarly, curiosity can also encourage customers to spend money. If your product or your description of the product can inspire the curiosity of your customers, then you won't have to worry about marketing any more.

Marketing is a magic trick. Once exposed, the brilliance will fade.

Now, change your advertisement and the description of the product immediately. "Make sure the ads are like magic, riddles, and half naked girls. Customers can not help, want to open the surface, see the inner. And the price of revealing is buying! "