Clothing Stores Should Be Delivered In Accordance With The Turnover
Grasp the location of the shop, the consumption crowd and the grade of clothes.
This aspect should be confirmed before you consider opening a shop.
Because these are closely related to the renovation and location of your shop.
Before buying goods, you must soberly remind yourself of what products are suitable for your shop.
Do not go there, see the beautiful MM clothes are beautiful, and then her strong mouth encouraged, lost the direction, blindly purchase.
A.
Rush cargo
In most parts of the country, the rhythm is like this: spring March, May.
Summer wear
September autumn wear, November winter wear.
Of course, if you are a novice, or you are not very confident about the trend of the quarter, you can postpone it a bit. After a long time in the wholesale market, you will feel it and try it slowly.
Because it is the beginning of the new quarter, so the goods are available.
Sale
For a long time, for example, goods in March can be sold to 4 in May.
Since the selling time is quite adequate, and it is the peak season, the spring dress in March should be enough.
If B. continues to purchase, keep 20% of the new products in the store.
This ratio is obtained through data analysis.
20% of the new products will not only ensure your cash flow, but also ensure that there are new shelves on the store and retain new and old customers in the store.
C. festival goods: every holiday, everyone goes out to spend, and the business in the shop must be hot.
At this point, you can pick up the new goods and sell the basic funds that are sold and sold well.
Because of the festival, everyone is shopping in a mood and atmosphere, so everything will be sold well at this time.
Besides, when the shopping malls are on sale, your products will be hard to sell for a good price.
D. seasonal clearance: this topic will be explained in detail when we talk about how to deal with inventory.
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Why are big tycoons such as QQ, WeChat, micro-blog, 360 and so on now free to start up, but they can create huge returns? The reason is that they first let customers enjoy the value they offer, then they will come down, and then slowly marketing.
I ask you, unless you can give the customer 10 times the value, it is eligible to charge 1 times the return.
You need to design your marketing process so that customers can experience your value first and then pay for it.
In doing so, your reward will double, because customers will only pay the money after they get the value, and you will shoulder the risk of all pactions.
What did you do wrong to keep your customers out of the door? Yes, that's the value.
If you insist on getting the first reward and providing value, you will drive the potential customers out of the door, and if you win the lost customers, you will earn more.
Curiosity killed the cat.
Similarly, curiosity can also encourage customers to spend money.
If your product or your description of the product can inspire the curiosity of your customers, then you won't have to worry about marketing any more.
Marketing is a magic trick. Once exposed, the brilliance will fade.
Now, change your advertisement and the description of the product immediately. "Make sure the ads are like magic, riddles, and half naked girls.
Customers can not help, want to open the surface, see the inner.
And the price of revealing is buying! "
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