The Scientific Location Rule Must Be Known

The lot is certainly very important, but the market is more important than the lot. For example, in the middle end location and the low end positioning brand, the county level market (or even the town market) is usually better than the prefecture level city. For provincial capitals, it is usually the best profit market for big brands and luxury goods.

What I want to remind you is that you need the determination and ability to "go out". If you only shop at your door, it depends on where you are born. So, you have to learn to open a shop in another place. Don't be afraid. It's not as difficult as you think.

Is it right? Visitors flowrate Big is a good lot? Is the rent high or the lot? Is the next store good performance or good location? The answer is negative. Some areas are young people stroll, it will be fashionable, low price; some areas are young women stroll, it will be intermediate or high-grade, petty bourgeoisie...... The same is true for shopping malls and mall.

In fact, the most scientific way of location selection is to refer to many similar brands located in the surrounding area. Sales performance If more than 70% of the same brands are profitable, that is the good market. Otherwise, you have to think twice.

along with channel People pay more and more attention to brands, and brands are more and more. What brand will be respected as "brand"? The simplest way is to have more shops on one street.

Don't think that you have influenced yourself, and the effect is far greater than the mutual influence. Because in this case, people will think you are a brand.

There are two steps in one street: the first step is to open the first store in the best section of the road; the second step is to have V or W layout if both sides are good. If only one side is good, then open a shop several times.

Of course, if the shopping mall, mall and other more perfect multi-channel market, in the case of sales discounts and controls can be independently decided, there are many ways to develop.

Annual rent 50 thousand sales 700 thousand and annual rent 300 thousand sales 1 million 800 thousand, which one do you choose? Some people may choose the first, although the first one is higher than the rental rate and the rate of return on investment is higher, but it is called "small business", 700 thousand sales, even without rent, also can not earn much money, so try to open a big shop, do "big business". The same management energy, almost the same number of employees, can lead to higher net profit.