How To Choose The Best Clothing Store?

For people who wear clothing shops, because services directly affect performance, special attention should be paid to the importance of site selection.

It can be said that the key to opening a clothing store is location selection. But how to choose the best clothing store? How to choose the best clothing store? Generally speaking, we should respect three characteristics, which should be applicable to a wide range of industries, large flow of people and high level of target audience.

Below, Xiaobian summed up for you, I hope it will help everyone.

Because we have to consider

In a sense, the bottom shops of some first-class shops should be the best location choice, because the commercial street can bring rich flow of people to the shops, and the office buildings of Grade A also have huge consumption power, which is why most of the clothing store investors favor the first class commercial buildings.

But in fact, some shops with real high gold content are often retained by developers. As a long-term investment, they can really enter.

Less.

There is another point.

It should be noted that many of the franchised stores that sell on the market are often classified as second-class varieties, so they should take an assessment attitude towards their future development.

At the time of site selection, the place with convenient pportation and easy access is the first thing to consider, and the bottom shop is much better than the bunk on the upper floor.

At the same time, we should distinguish the types of people.

At the time of site selection, popularity is another important indicator. We need to see whether the surrounding businesses are already expected or not, and whether there are important sources of customers around them.

At the same time, for the location of clothing shops, the flat structure of shops is also very important. On the one hand, customers should have a wide range of facades, and on the other hand, they are seeking the pattern of Founder to facilitate the layout of the shop.

In reality, the first grade commercial building is really a meat and cake, but the more selling the split shop located inside the commercial building, this improperly increased the risk coefficient of the shops investment.

If it is located in the interior of a commercial building, it will be restricted by the management ideology and operation level of the managers.

So when the site is located.

First of all, we should choose shops on the street or near the entrance and exit to form the inside and outside of the commercial buildings.

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"First principle" is everywhere in marketing, such as buying dandruff shampoo will immediately think of "Head and Shoulders", this is because Head and Shoulders in the Chinese market, the first to introduce the concept of dandruff.

If we talk about "nine herding kings", we will think of "professional trousers", which are the successful cases of "first principles" and brand positioning closely combined.

China's entry into the WTO has led to changes in the domestic market competition. Two or three foreign brands have entered the mainland and entered the top cities of China, and small cities will become an important contention in the future compared to the increasingly saturated brands of big cities.

According to the first principle, if foreign brands enter small cities, if they can grasp the opportunity to put clothing stores in small cities, they will be the first step towards a decisive victory.

At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities will open stores, and the clothing stores will have a larger area. One can visually and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers can easily enter the store, and can stay more customers, the greater the chance of business.

Of course, small cities should also coordinate with the specifications of the city when they open large stores.

Small cities open a large store and take the first principle to put forward new ideas for clothing store operation. What kind of tactics should be used in location selection and store opening in big cities? 7, that is to open flagship stores or open stores in big cities.

It is a popular practice for the same brand to open 5 or 6 stores in the same pedestrian street at one breath. There are numerous such cases: Zhongshan Road in Shijiazhuang has six "JEANSWEST" clothing stores, "Nike" has four stores in the most prosperous street in Changchun, and two KFC in a street within 150 meters of Guiyang.

Big cities have more shops aiming at the characteristics of big cities and the shopping psychology of consumers: big cities have many stores and rich information, and consumers prefer to buy similar clothing after comparison.

The same brand opens several stores on one street, forming a brand's "big momentum", which strengthens the impression of the brand in the eyes of consumers and increases the probability of paction.

The common way to open shop is to place the wrong place and echo each other.