Clothing Stores Should Be Cautious Site Selection

The general manufacturer's siting mentality is "Fei Feng Shui Bao" does not settle down.

They believe that the greater the downtown area, the greater the volume of traffic in the business centre, and the higher the consumption.

It is hardly known that the expensive rent and competitive pressure in the prime location are not acceptable to the general store.

Densely populated, consumers are large, and consumption is large.

Quite a lot

Will compete in such a business district.

However, this may not bring maximum benefit.

For operators, in addition to considering the promotion role of store locations to sales volume, we should also evaluate their impact on brand image.

To ensure the establishment of brand image, manufacturers should choose the sanitation, cleanliness and beauty of the surrounding environment, preferably avoiding the noisy places like grocery stores, restaurants and machinery repair shops.

Excessive concentration of anything will result in saturation.

It seems that several stores are doing a lot of business, and in fact they have reached the saturation point of competition balance.

Suddenly a new store was added.

It will surpass the saturation point, and the situation of monks and meatballs will be small. Some stores will start to lose money, and only fight the price war.

Each region has its own different commercial network layout.

Which district develops service industry and which area develops IT industry.

Every city will have long-term overall planning.

Misplaced location, moving against the trend, often can not get the support of macro policy and the promotion of the environment.

The main factor that should be considered is passenger flow.

But for clothing franchisees, in addition to taking into account passenger traffic, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

There are many ways to avoid the location of clothing franchises. If operators can help locate their stores according to the above skills, it is not difficult to do well in the location of franchised stores.

Of course, if the franchisee of a clothing store acts blindly, it can not grasp the site selection strategy of the franchisee. Naturally, it is a thankless job. You may as well try it.

If you want to choose a good store for a clothing franchisee, the operator must know what to consider when choosing a site, and what needs to be taboo.