Men'S Clothing Shop Should Learn To "Match" Business.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

So, what are the characteristics of excellent men's wear shop addresses?

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of sale it sells.

There will be a certain customer base.

(3)

In the area, convenient pportation is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the operation of clothing items, such as purchasing commodities, if they can be concentrated in the neighborhoods or blocks of their peers.

If you haven't found the right one yet,

Address, do not choose one place, so that it may cause your store to be acclimatized, or business sales performance is not high, not only hard to make profits, and even the cost can not be recovered.

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The correct choice of a store is the first requirement for making a profit. A shop with a very good business item, if it chooses the wrong store address, will affect the thriving business.

In particular, with the growing popularity of entrepreneurship, there are more and more people who want to invest in small businesses.

But opening shop is not as simple as "spring sowing and autumn results", but involves many aspects such as site selection, financing, purchase, sales and so on. Location selection is the key first step.

There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business district, which is adjacent to large residential areas or employment centers, attracting large number of employment business office buildings or economic development zones; and the third category is the interior of residential areas.

So, how should the clothing store be located? After a survey of the business district in Beijing, many people confided such secrets.

First of all, we should select lots of spontaneous market segments.

In a long-term operation, a street market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing.

In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition.

In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation.

In this way, it is very easy to borrow the popularity of the entire business circle at close range. Besides, there is a constant guarantee of the flow of people.

Secondly, we should choose the storefront with advertising space, some shops have no independent facade, and they will lose their independent advertising space before the shops, which will also make you lose the space of marketing wisdom before you shop, and also have the sense of "big money", that is, store the shop near the famous lock store or strong brand store, or even open it next to it.

Another key problem is to pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

In this regard, we need to have a long vision.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold.