10 Factors That Should Be Considered In Locating Shop Location

The factors that should be taken into consideration in finding a storefront are as follows:

1, is the district business area suitable for the industry that you want to run?

2, if there is a need for a mass consumer market, we can consider a convenient trade zone with a constant flow of people to increase the visitor ratio and increase business revenue.

But if we want to enter the mass consumer market with a small loyalty, then we can consider the operation of the sub market to reduce rent and other costs.

3, choose a business busy place where people gather to open business and increase business revenue with long term business.

4, if it is a community type shop, because the consumption pattern of the community is relatively closed, the commodity market saturation of the community must be taken into account and the existing business operators should have the saturation.

Situation.

5. Prepared

Is it enough to cover the rent burden of the site?

6, is the store area adequate for future expansion of equipment or commodities?

7, the number of households and households in this business circle is up, down or even.

8, the main area

Is it an old man or a young man?

9, is the community an old community or an emerging community?

10, do you want to run the industry characteristics, is not in line with local laws and regulations.

To find an ideal store, your shop business is half the battle.

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There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business district, which is adjacent to large residential areas or employment centers, attracting large number of employment business office buildings or economic development zones; and the third category is the interior of residential areas.

So, how should the clothing store be located? After a survey of the business district in Beijing, many people confided such secrets.

First of all, we should select lots of spontaneous market segments.

In a long-term operation, a street market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing.

In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition.

In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation.

In this way, it is very easy to borrow the popularity of the entire business circle at close range. Besides, there is a constant guarantee of the flow of people.

Secondly, we should choose the storefront with advertising space, some shops have no independent facade, and they will lose their independent advertising space before the shops, which will also make you lose the space of marketing wisdom before you shop, and also have the sense of "big money", that is, store the shop near the famous lock store or strong brand store, or even open it next to it.

Another key problem is to pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

In this regard, we need to have a long vision.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold.

If there is no diamond, do not live in China. If the initial capital is insufficient, and there are good shops in other areas, so long as it can operate properly, it will also be profitable.

In fact, in the case of insufficient initial funds, we can also use the "group rent" mode.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

Of course, not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition among the competitors in this area.

Similarly, the acquisition of shop information is also learned. Many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.