The Location Of Brand Men's Clothing Store Depends On The Surrounding Environment.
1, according to the grades, styles and so on, it is certain that if you are doing a suit, you will not be able to do it at the gate of the community, but you can do it for children's clothing. The men's clothing needs to be specifically divided into the old clothes or the fashionable ones. This is very related to the location.
2, the mall will not have to say, they will give you a planning position.
If done Storefront There are several points to consider:
A, good neighbors, especially the complementary varieties of business, large supermarkets are better.
B, the surrounding area, 100 square meters of shops at least around 5000 of the residents (refers to the consumption of goods business capacity of the crowd), based on the base of the number of square meters to increase the proportion of residents increased proportionately, in the range of one kilometer, 300 square meters above the radiation range can be increased, pay attention to railway, viaduct and others are not suitable for partition.
C, off road, that is, in general, for the end of work, most of them are on the right side, and the reason is obvious.
D, the surrounding shops business scope of assimilation, popular point is not in Wedding photography shop The place where the shroud is gathered opens a shroud shop, but it is also noted that too much business can not be seen.
E, small areas open large stores, large areas to open more shops; this point depends on economic conditions.
F, doors and windows, doors as long as possible, as big as possible, and spend more money do not feel bad.
G, housing structure as far as possible rules, try not to choose multilateral, deep into larger houses.
H, Housing property right Try to be clear enough to avoid future disputes.
I, the contract period is as long as possible, as far as possible to sublet.
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The first way is to request a transaction method, also called a direct question method. A simple way to make a request for a transaction directly to the customer. In this way, the salesman will take the opportunity to take the initiative to "attack". Under the appropriate conditions, the request transaction method can be used to achieve the desired effect.
The second method assumes the transaction method. It is based on the affirmative hypothesis of "customers will buy". As a starting point, the salesman gradually develops various marketing methods, and once the progress is made, he can make a request for a transaction to the customer. Using this method, salesmen artificially put forward the starting point for negotiations between salesmen and customers, so that customers feel that the transaction is inevitable.
The third way is to remove doubt. It means that in the transaction stage, customer objection has occurred, under such circumstances, a way to solve the problem of customer objection and promote marketing success. Under normal circumstances, objection to deal with stage of sale can not be used to deal with sales objection and prompts language. We need to dispose of customers' queries by objection detection.
The fourth method is to induce selective transaction. It means a salesperson who determines an effective range of choices for customers and asks customers to make immediate decisions. This is an excellent way to provide customers with two different choices so that they can choose between them and not allow them to make third choices.
The fifth way is to follow the crowd. A salesman uses a customer's herd mentality to entice or urge a customer to buy immediately the promotional clothing product. The various ways used by a salesman in applying the herd deal method must be based on facts, based on credit, and can not fabricate facts to deceive customers. Otherwise, the customer's conformity effect will affect the reputation of the clothing store and destroy the sales promotion.
The sixth method is to stimulate the transaction method. It refers to the way salesmen use counter suggestion to prompt customers to make quick turnover. Salesmen stimulate their self-esteem through certain language skills. It prompts the customer to complete the transaction under adverse psychological effect. It is applicable to special customers, especially for those who are arrogant, eccentric, serious, reserved, unsociable, unemotional, despised, stubborn, self righteous, self respecting, and narrow-minded. We should grasp the sense of propriety and encourage the customers in the opposite way.
The seventh method is small transaction method. For higher priced clothing, the general customers will not easily make purchase decisions, but should think twice before making decisions. Sometimes even after repeated consideration, they will still be unable to decide. Salesmen should not directly put forward a deal to avoid causing pressure on the customers' hearts. Instead, they should gradually eliminate the doubts in the minds of the customers through a series of exploratory questions, step by step, accumulate less and accumulate more, and gradually approach the target.
The eighth method suggests a transaction method. It refers to the salesperson's summary and prompting to make the customer make the purchase decision through the advantages and the benefits after purchase. As long as salesmen clearly enumerate the characteristics, advantages and benefits of commodities, and ensure that the needs of customers are satisfied, let the customers themselves weigh the pros and cons of them and make appropriate choices; if the benefits are large, the customers will agree to conclude the transaction. Otherwise, no matter how persuaded the salesperson is, it will be very difficult to conclude business.
The ninth method is preferential transaction method. It refers to the way salesmen make use of the psychology of customers' profit seeking to attract customers to buy Promotional Products by offering preferential conditions to customers. It is to follow the strategy of leaving space to carry out the sales promotion work, and when the sales transaction is difficult to achieve, timely introduction of various preferential conditions is convenient for relieving the difficulties of sales promotion.
The tenth method is opportunity contract. It refers to a transaction method that prompts the customer to purchase the promotional product immediately by prompting the customer to make the final transaction opportunity. At the stage of sales promotion, the transaction opportunities that can be utilized are: price concession, quantity of combined products, various promotion methods, etc. The use of chance trading method can put pressure on customers to enhance their persuasiveness and appeal.
The selling method is salesmen to inspire customers to make purchase decisions, so as to facilitate the final selling skills and skills of customers.
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