Portugal's Twentieth Fashion Week Blossomed.

"Our fashion industry is steadily improving and reputation is slowly changing," said Luis Buchinho, a designer who recently celebrated the brand name of 25th anniversary. The creative designer moved the 2015 Autumn Winter Conference to the National Library of France. The model was dressed in the latest series of "comics" as the theme, walking in rows of books.

Headquartered in Oporto Designer Diogo Miranda first came to Paris women's clothing week in March this year with the same name brand. This brand new series, founded in 2007, is called Paris No. 1, which reinterprets the classic tailoring lines with subversive techniques, and is suitable for modern women. "No." Miranda used Japanese silk, brocade, Printed velvet , wool And other fabrics.

However, the pain point of the designer industry also plagued Portugal. Mafalda Foncesca, a new fashion designer, said: "young designers here are really not easy, and there are basically no economic benefits." Miguel Flor, Bloom creative director of Portugal's new designer support agency, agrees: "because our own brand is very small. If you are doing your own brand, you can get good cooperation opportunities from other manufacturers. " It is not difficult to understand that many factories in Portugal have still done a lot of OEM for international brands.

At present, Bloom helps Portuguese young designers to provide them with opportunities to show off and display their designs in the concept store in Oporto. Portuguese blood fashion platform Farfetch also plays a role in connecting the public and boutiques. The web site now recommends more than 300 shops worldwide, 5 of which are in Portugal.

All these efforts are aimed at solving one problem: the reputation of Portugal's fashion industry. Compared with "Italy production", "French production" and even "Spanish production", "Portugal's production" seems to be in the same breath. Portugal, which is mature and has a history of sedimentation, is still a blank. At the international level, there is no such brand as Spanish luxury Loewe. Mario Ortelli, senior luxury analyst at Bernstein global Fortune Management Inc, said in an interview that Portugal might become a luxury brand, but high-end luxury brands will still choose Italy and France or Spain.