Wenzhou Shoes: Bottoming Out Of Exports

Wenzhou shoes swept the downturn since last year, exports rebounded sharply in February this year, exports 2 billion 217 million yuan, an increase of 73.52% over the same period.

The industry believes that by raising the level of mechanization, Wenzhou shoes to a certain extent offset the adverse factors such as the increase in labor costs, and the competitiveness of the foreign trade market has been improved.

The foreign trade data released by the Customs show that in addition to last March, from last January to January this year, the growth rate of footwear exports in Wenzhou has been single digit or negative.

However, this situation has changed markedly in February this year: exports increased by 73.52% on the same month, and the import of raw cattle and horse skin related to shoe production also increased by 46.41% in the 1-2 months of this year.

The industry believes that in recent years, Wenzhou shoe enterprises continue to increase investment in technological pformation and improve the technological level.

The quality of the shoes has been improved rapidly, so that Wenzhou shoes can be re acquired internationally.

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Pan Jianzhong, general manager of giant group, revealed that last year, the company invested 18 million yuan for technical pformation, which is 3 times of previous years, mainly used to purchase imported shoe making equipment, and the level of shoe making mechanization has reached about 30%.

Mei Yong, deputy general manager of AOKANG shoes international trade department, said that after the listing in 2012, the company invested about 20000000 yuan to import equipment from Italy, and exports increased by 50% in February this year.

At present, we are planning to import pure robot production lines in Italy and Germany. After being put into production, the mechanization level will reach 50%-70%.

Wenzhou customs data show that in the first two months of this year, the import of machinery and equipment in Wenzhou increased by 134% compared with the same period last year, of which shoe-making equipment was the main one.

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Zhang Huiju, a 46 year old peasant woman, looks younger than her peers.

One morning in late March, she started off from the home of Wa Wu Village in Daxin Town, Fugou County, and went to work in an electric car 20 kilometers away from the county seat.

She is no longer a mere peasant.

In addition to planting, she worked as a small group leader in a shoe factory in a county town with a monthly income of more than 2000 yuan.

Zhang Huiju's shoemaking technology was learned 20 years ago.

In 1995, she worked as a "working girl" in a shoe factory in Guangdong, earning hundreds of yuan a month and returning home once a year.

At that time, she thought, how many days would it be nice to make shoes at home?

20 years passed, and Zhang Huiju looked forward to such an opportunity.

In July of last year, Hu Xiaowu, a Guangdong shoe manufacturer in Fugou, went home to start her own business, and invested in the construction of "Henan Hong Hong Shoes Co., Ltd.".

Zhang Huiju was the first to sign up for the recruitment notice.

Ten li eight villagers also came to sign up.

Now, Zhang Huiju and hundreds of fellow townsman are "worker colleagues".

At 12 o'clock lunchroom, the clean and tidy restaurant was full of busy morning people.

Potato meat, celery bean sprouts, steamed bread gruel, the food is rich and delicious, let Zhang Huiju and colleagues eat with relish.

After dinner, they can rest for 1 hours.

10 hours of work per day is not tiring for those who often work hard at farm work.

The average monthly income of 2000 yuan per person makes these "part-time workers" very happy.

Their home, the nearest shoe factory, is less than 1 miles away, the farthest 20 kilometers away.

While working to earn money, take care of the family.

During the busy season, the company will also take a holiday to make them busy farm work, which is the "welfare treatment" of the shoe factory.