Footwear Industry Will Usher In "Fast Fashion" Mode Of Production.

With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers.

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from industrial economy

The fast fashion supply chain has the characteristics of personalization, dynamic, platform collaboration and quick response.

tradition

The channel construction is basically the same, with layers of progressive vertical structures, and the end is stores and consumers. The supply chain is organized in a highly planned, mass and deep manner.

The organization of commodity production will result in disruption of commodity supply and consumer demand.

and

The popularization of the Internet world has been realized, and the concept of "factory" has been gradually changed. From the 3D printing to the laser cutting machine, the "fast plate making" new technology is being developed. Under the wave of industrial 4, the traditional manufacturing plant is constantly open, digital, networked and intelligent, and can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is the pformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

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Some time ago, a mysterious crazy show appeared on the Nanning pedestrian street. More than a dozen fashionable men who were over 187cm tall were carrying the Q Purple handbag. When they landed in the new store of Q, the "Yan value" of the new store opened up, attracting a lot of popularity, and successfully prized the Q shoes Market in Nanning.

Coincidentally, the attempt to "heterosexual marketing" includes XTEP, a domestic fashion sport brand. When the marathon was introduced in Xiamen in 2015, XTEP's meticulously planned Pink Ribbon running group was aimed at directly opening up the women's market, giving the women's runners unique experience on the side of the track.

"Once upon a time, I was thinking that it would be nice if I could have a group of male gods in front of me and let me taste the queen feeling.

Now they are standing in front of me, and they teach me how to wear clothes and shoes. This shopping experience has never happened before.

Li Jingmei, a female consumer, smiles and repeats his feelings repeatedly at the opening ceremony of Q new store in Nanning.

According to the introduction, in January 17th, Nanning pedestrian street appeared in the open street fashion show, more than a dozen men above 187cm height, wearing a black suit, wearing sunglasses, carrying purple handbags, walking in the street with elegant and cool posture. The "Yan value" of the road attracted people's follow ups and exclamations, while the female consumers who entered the shop spent more than 30 thousand yuan on that day.

This is a "heterosexual marketing" campaign designed by fashion woman shoe brand Q.

The event organizer said that the purpose of the event is to break traditional thinking and bring new shopping experience to more female consumers. On the other hand, it hopes to interpret women's desire for fashion through the perspective of "male god" and guide every woman to dress more confidently and more attentively.

"There are clouds in the ancients, and women are pleased with themselves. Then, from the male perspective, there are more fashion suggestions for female consumers." Q is choosing to make a breakthrough with its unique strategy and stand out from the "Jungle" through the differentiation of brands.

Xiao Yong, general manager of Q Nanning branch, said that if we want to survive in such a fierce market competition, we must find a starting point for amplifying the value of our brand. On the other hand, we must win the attention of consumers by constantly seeking new marketing ideas, and bring more shopping experience to our customers.

On the other hand, "heterosexual marketing" appeared in the XTEP women's half marathon race. In November 1, 2014, about three thousand female runners gathered in the middle of Song Yu Road in Haicang District, Xiamen.

In the event, the men's men who held the fuel cards on both sides of the track attracted the screams that came from behind, bringing the unique experience of the women runners.

It is worth mentioning that XTEP has also set up a pink photo area, so that every female runner who has participated in the event has left a precious commemoration in this unique event. The scene and the eye-catching male and male group photo taken together, and the female runner thoroughly felt a male protagonist's enjoyment.