Women'S Shoes And Clothing Market Continues To Heat Up

According to the insiders, behind the "heterosexual marketing", the women's shoes and clothing market is constantly rising. Whether it's traditional sporting goods brand, new sports brand or fast fashion brand, almost simultaneously, women's consumption ability has been improved.

This is from

In the 2014 annual marketing conference, Luo Shaoqiang can feel it.

"With the increasing social status of women, their concern for themselves and their internal and external demands are constantly improving. Fashion has become the focus of competition for women's market.

To meet the increasing demand of customers

On the one hand, we are leading fashion through more styles.

At present, Q designs more than 30000 new shoes in one year, from which 1800 models are introduced to the market.

On the other hand, we launch the fashion collocation Handbook for customers and invite them regularly.

To the store, to provide customers with tailored collocation guidance.

Moreover, we have also launched the male vision to interpret the marketing methods of women's fashion, which will become the marketing focus of Q's several regional market development.

Luo Shaoqiang said.

In fact, the warming up of women's sports market has also led the major sporting goods giants to incorporate women's marketing into their market strategy.

This is the case with Anta, the first sports brand in China. As early as 2009, Anta signed Jankovic and Zheng Jie's female tennis girls. This is the starting point of the high fashion sport of tennis, which promotes Anta's penetration in the women's sports market.

Over the years, Anta has once again hit the market for women's sports. This strategy is continuing and deepening.

"With the development of economy and the improvement of living standards, women's concept of fashion and healthy lifestyles is also improving. This will further release the great potential of women's market segments.

This is a consumer who occupies half of the population.

From their physiological functions to psychological motives, they are quite different from the traditional market patterns. Therefore, the consumption demand that focuses on women's characteristics is also coming out.

Zhang Tao, vice president of Anta, said.

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With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers.

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

The channel construction of traditional shoes and clothing industry is basically the same as that of the vertical and horizontal structure. The end is stores and consumers, and the supply chain is organized according to the high planned mass and deep inventory. This structure will break the supply of goods and consumers.

The Internet has realized the popularization of Internet world innovation, and the concept of "factory" has been changed gradually. From 3D printing to laser cutting machine and so on, the "fast plate making" new technology has been continuously opened, digitized, networked and intelligentized under the wave of industrial 4, and it can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is the pformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.