The Leather Industry Will Be Out Again.

Once upon a time, "customization" is a symbol of honourable and exclusive, belonging to the high-end niche market.

In recent years, with the improvement of material living standards and the emergence of personalized demand for young consumer groups after 80 and 90, the pursuit of personalized customization and personalized quality has become the compass of consumption trend.

Moreover, the new custom of "private custom" has quietly sneaked into the homes of ordinary people from the old Wang Xun hall.

Under this background, consumers' demand for leather shoes and clothing products no longer stay in the cold and warm keeping, but they want to have customized products customized.

Recently, Hongkong has launched a fashion custom.

As the intersection of eastern and Western cultures, various kinds of parties, cocktail parties and other colorful activities are common in Hongkong. If you want to excel in busy crowd, personalized clothing matching is naturally the highlight of attracting attention.

However, looking at the current clothing market, whether big or small brands are following the trend, the style is inevitable.

I want to choose one.

It is not easy to highlight individual clothes on special occasions.

Focusing on this demand, some garment manufacturers began to make customized business.

It is worth noting that this garment customization is not confined to traditional "

"This meaning, but the integration of the consumer's ideas, according to their preferences to design customized.

Because of being young

The pursuit of personalized demand is becoming more and more popular in Hongkong.

According to the relevant fashion designers, the customers who choose customized services are mostly women who have certain economic foundation, pursuit of quality of life, and many activities to attend. There are many white-collar workers aged between 25 and 50.

About 30% of their clothing expenses are customized, and the proportion is expected to further improve.

It can be seen that in today's advocation of personalized consumption, customization is promising, especially in women's consumer groups.

The leather industry related to shoes and clothing products can strike while the iron is hot, so that consumers can get better returns.

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According to the insiders, behind the "heterosexual marketing", the women's shoes and clothing market is constantly rising. Whether it's traditional sporting goods brand, new sports brand or fast fashion brand, almost simultaneously, women's consumption ability has been improved.

This can be felt in Luo Shaoqiang's speech at Q2014's annual marketing conference.

"With the increasing social status of women, their concern for themselves and their internal and external demands are constantly improving. Fashion has become the focus of competition for women's market.

In order to meet the increasing demand of customers, we are leading fashion through more styles.

At present, Q designs more than 30000 new shoes in one year, from which 1800 models are introduced to the market.

On the other hand, we launch the fashion collocation Handbook for every customer, and regularly invite the stylist to go to the store to provide tailored collocation for customers.

Moreover, we have also launched the male vision to interpret the marketing methods of women's fashion, which will become the marketing focus of Q's several regional market development.

Luo Shaoqiang said.

In fact, the warming up of women's sports market has also led the major sporting goods giants to incorporate women's marketing into their market strategy.

This is the case with Anta, the first sports brand in China. As early as 2009, Anta signed Jankovic and Zheng Jie's female tennis girls. This is the starting point of the high fashion sport of tennis, which promotes Anta's penetration in the women's sports market.

Over the years, Anta has once again hit the market for women's sports. This strategy is continuing and deepening.

"With the development of economy and the improvement of living standards, women's concept of fashion and healthy lifestyles is also improving. This will further release the great potential of women's market segments.

This is a consumer who occupies half of the population.

From their physiological functions to psychological motives, they are quite different from the traditional market patterns. Therefore, the consumption demand that focuses on women's characteristics is also coming out.

Zhang Tao, vice president of Anta, said.