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    Amazon Will Buy Net-A-Porter

    2015/3/28 21:50:00 31

    AmazonAcquisitionNet-A-Porter

    The Net-a-porter loss narrowed to around 12 million 900 thousand pounds (about $20 million 200 thousand) from 19 million 300 thousand pounds (about 30 million 500 thousand US dollars).

    Over the past year, operating profit has risen from 3.7% to 4.2%, and sales have risen 22.6% to 532 million 600 thousand pounds (about $835 million 100 thousand).

    In fact, Amazon has been looking for the acquisition of luxury e-commerce companies, and the industry has also been flooded with the news of the peak group breaking up Net-a-Porter.

    According to previous reports of fashion headlines, the Group acquired Net-a-Porter in 2010, but Net-a-Porter is not the core part of its luxury business.

    A spokesman for the summit group declined to comment on the incident.

    When asked about

    Net-a-porter

    In the future of the group, Luca Solca, general manager of the Bank of Paris, France, said that one possibility is that the luxury group will give a value to the fashion e-commerce retailers and sell it to a company that is willing to invest in this fashion e-commerce retailer for a long time.

    "This ideal candidate is probably Amazon," Solca said.

    Amazon needs a reliable independent mall to run luxury sales, to some extent, like Tmall mall in Taobao.

    Earlier this year, Solca proposed the idea of Net-a-porter's initial public offering or sale, and said it would be a positive approach for the group.

    Solca added that Net-a-porte helped the Lifeng group "realize that Internet sales are important and the best way to export core business."

    However, he was surprised that the peak group wanted to make it a long-term net retail business.

    "This has no obvious agreement with my strategy."

    He said.

    Amazon has always been eager to achieve success in the fashion industry. Its top executives have said that Amazon regards the market as an important area of potential growth and is already one of its key links.

    Amazon has opened an online store in Taobao Tmall mall, a Alibaba Group Limited, which aims to expand China's market share.

    Retailers joining Taobao Tmall mall include Zara, Burberry, Asos and so on.

    In February of this year, Amazon announced that the group and its fashion website Amazon Fashion, Menswear website East Dane and flash shopping website MyHabit became the title of New York men's wear week.

    Sponsor

    The first cooperation will be held in July.

    In addition, Amazon is also the new sponsor of the two fashion week in New Delhi.

    Buying a company that has beautiful packaging and high-end avantgarde fashion products like Net-a-porter will become an important step for Amazon to enter the stage of designers.

    Last week, Thomas Chauvet, the European luxury research director of Citigroup Citigroup, published a report that compared the group with rival Swatch group. He said that it would be possible for the group to split up the retailer and buy IPO or sell it to private capital and institutional investors during the period of the acquisition of Net-a-porter 5th Anniversary.

    Citigroup Citigroup believes that Net-a-porter is a high quality business asset in a highly seductive field, and points out that the website "obviously lacks the synergies of industry, cost and business compared with other groups."

    Citigroup, Citigroup, adds that Net-a-porter has sold high-end brands of its group, such as Cartire Cartier, Van Cleef & Arpels Van Cleef & Arpels and Jaeger Le Coulter Jaeger-LeCoultre.

    The peak group has sold Net-a-porter and its men's website, Mr Porter, to Chlo and Dunhill Dunhill.

    European luxury research director Thomas Chauvet also suggested that this is the ideal time for the group to deal with Net-a-porter. "Taking into consideration the M & A activities in the online luxury sector, the possible moves for Amazon to enter online Luxury Retailing, and the likes of Asos, Yoox group and Zalando.

    Valuation

    Multiple. "

    Many analysts believe that Net-a-porter should be valued at 2 billion euros. Other banks estimate that the value of the website will be two times the ratio between its business value and sales, estimated at 12-15 billion euros (about 13.1-16.4 billion dollars).

    Meanwhile, at the end of this month, the group will probably exercise its option to acquire the remaining minority shareholders of Net-a-porter, including the company's founder and executive chairman, Natalie Massenet.

    Mark Sebba, the chief executive of the group, retired last year, but is still a non-executive director.

    In August 2014, Amazon launched China's ZStyle z.cn/style. The brand of Amazon ZStyle Shang pin hall mainly covered three major sectors: mainstream fashion brands, Amazon exclusive import brands and independent designer brands, aiming to become China's top fashion boutiques online boutiques.

    The group has repeatedly denied that it is interested in selling Net-a-porter.

    In November last year, Gary Saage, the group's chief financial officer, said in a conference call, "we love all 20 of our children, and none of them is willing to sell it."

    According to previous reports of fashion headlines, in 2013, the group criticized the rumor that Net-a-porter was sold to e-commerce giant Yoox group.

    In November of the same year, when Gary Saage, the group's chief financial officer, said that no brand would be sold soon, a Net-a-porter appeared on the first public offering, but then recovered.

    Insiders say Pascal Cagni, the Internet veteran, has started consulting the Net-a-Porter group last year. It is widely regarded as the leader of the chief executive and has already drawn up a preliminary plan for Net-a-porter to go public.

    But management rejected them, and Pascal Cagni left the company after the contract expired.

    In fact, Net-a-porter is a fast growing company, though it has not been profitable for a variety of reasons.

    But according to fashion headlines, last November, Gary Saage, chief financial officer of the group, confirmed that Net-a-porter has entered a profit stage in the first half of the year, and its sales growth has surpassed the average level of the group.

    The peak group did not disclose its independent departmental balance sheet, but according to the latest data of the company and official records of the British business, as of March 29, 2014, the Net-a-porter loss narrowed from 19 million 300 thousand pounds (about 30 million 500 thousand US dollars) to 12 million 900 thousand pounds (about 20 million 200 thousand U.S. dollars).

    Over the past year, operating profit has risen from 3.7% to 4.2%, and sales have risen 22.6% to 532 million 600 thousand pounds (about $835 million 100 thousand).

    Markets everywhere began to grow, especially in the US and the Asia Pacific region.


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