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    Versace Continues To Expand Its Brand Strength At High Speed

    2015/3/25 21:10:00 22

    VersaceNet ProfitBrand Strategy

    Under the dual driving of retail and wholesale channels, Gianni Versace SpA Versace's annual sales increased from 469 million 300 thousand euros in fiscal year 2013 to 548 million 700 thousand euros, of which the North American market performed best.

    The profit before the depreciation and amortization of EBITDA is 67 million 600 thousand euros, up 9.8% from 61 million 600 thousand euros in the previous year, and net profit increased by 27.1% to 26 million 300 thousand euros, the 20 million 700 thousand euro the previous year, and the growth rate was flat compared with 2013.

      

    Gianni Versace SpA

    Versace's chief executive, Gian Giacomo Ferraris, said that the current sales situation of the group is still encouraging, and the euro's weakness is also favorable.

    Sale

    Ascension.

    He said the group will be IPO in 2016 and the sale will be broken by 800 million euros by 2017.

    Gianni Versace SpA Versace paid 210 million euros last February to the United States.

    Private Offering Fund

    Blackstone Group LP (NYSE:BX) Blackstone sold a 20% stake in the paction, which made Gianni Versace SpA Versace valuation of 1 billion euros.

    After last year's Blackstone Group LP (NYSE:BX) Blackstone injection increased more than 40 Direct stores, the group continued to expand rapidly this year with a target of 30 new stores.

    On the other hand, the group is looking at the impact of exchange rate fluctuations on sales.

    Chanel Chanel announced last week that it would coordinate the pricing of the world's three best selling packages, cut prices in mainland China, Hongkong and South Korea by 20%, while the euro zone pricing rose by 20% in reverse, revealing the prelude to luxury brands' sales slowing down by multiple factors such as China's anti-corruption and global political and economic upheaval.

    Gian Giacomo Ferraris said Gianni Versace SpA Versace closely followed the actions of its competitors, and is now reviewing the pricing mechanism of the group. If there is any adjustment, it will be implemented in the autumn and Winter Series delivery in May.

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    Marni is considered a conservative in the fashion industry. It is a low-key, standard family business, mother Consuelo as creative director, Dad Gianni as CEO, daughter Carolina responsible for online business, and son Giovanni as a discount shop. Their men's wear line has been in the T stage for the first time since 13 years ago.

    "Originally we designed men's clothing to complement women's clothing, not an independent project."

    Gianni Castiglioni told reporters, "but surprisingly, men's sales are very good, so we think it is ready to meet the market and competition."

    Gianni refers to the "good" is that 2014 sales growth in each quarter is more than 50%, the annual sales accounted for 8% of the total brand, that is, 173 million yuan.

    In this year's 1 Florence Pitti Uomo International Men's wear show, Marni creative director Consuelo is present as a guest guest.

    She was wearing a brown sweater, a pair of wide legged trousers covered with shoes, a double horse tail, a smiling, shy and gentle person, and the same brand of low-key.

    The new autumn winter menswear still uses the classic brand of stitching, fur and Mashup, but it is somewhat different from the previous Gypsy style.

    "I'm not just doing one season of clothing. I'm thinking about the long-term design."

    Consuelo says.

    People in the fashion industry still highly appreciate it: they become strong, hierarchical and complete.

    Although most people do not understand these strange words, Marni has always been excellent in elegance and comfort.

    At present, there are only two Marni men's wear shops in Japan, four in Japan and only one in South Korea.

    The Marni plan will expand in the future in China, Japan, Korea and the United States, and will launch a store for men and women in Milan and San Francisco during the year.

    However, even if it is to expand the brand, designer Consuelo also said he did not want to expand his design team.


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