Gucci Can People Stay At A Discount?

Facing the gloomy situation of the domestic luxury market, European Outlets operator Value Retail and Florence Fingen group are expanding their luxury products in China.

The business is a shopping village model that combines shopping and shopping. The target consumers are luxuries, but they are not rich enough to afford many middle classes who travel abroad or have full domestic prices.

These shops contain

From Armani to Valentino, and then to

Have everything that one expects to find.

According to a report released by Bain, Gucci's sales in China depend heavily on the existence of these discount stores.

The small village in Florence opened in May last year, and now the unit paction volume has exceeded 700 dollars. They received 80 thousand tourists during the spring season, and predicted that the traffic volume will reach 400 million in the coming year.

At present, there are 80 such stores in China, and they plan to complete the target of 100 new stores in the next 5 years.

According to Paris Bank of France, these stores will bring 16 billion profits to China's luxury market in the next ten years.

Investors believe that there will be more and more similar stores in China. In fact, it is not difficult to think that the middle class is not bad at the moment. Their tastes are becoming more and more profound and even tricky.

Cheap prices are obviously not the only reason to attract consumers. They also need shopping convenience, quality service and good design.

"Chinese people are very sensitive to prices, but they really dare to spend money," said Maurizio Lupi, director of Florence village. "Nowadays, customers do not have to go abroad to buy things as if they were in Italy."

Their small village in Tianjin is surrounded by European fountains, boats, and portico, all of which are European style.

In fact, for the wealthiest luxury consumers, discount does not matter. They will still choose to go abroad for shopping, and this is the best time to travel to Europe.

But for the Chinese market, such "small village" shopping centers are becoming more and more popular with their elaborate designs and accurate thinking of consumers.