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    Tiffany&Co. Performance Enters Black Fourth Quarter

    2015/3/24 12:01:00 26

    Tiffany&Co.PerformanceBrand Strategy

    Tiffany released the latest quarterly results as of January 31st, with a net income of $196 million 200 thousand in the first quarter and a diluted earnings per share of US $1.51, compared with a net loss of $136 million a year ago and a diluted earnings per share of 81 cents.

    Arbitral awards

    Swatch

    The group's $482 million compensation is also included in the quarterly data a year ago, and the ruling is still appealing.

    Net sales fell from $1 billion 300 million to 1 billion 290 million, down 1%.

    It does not affect the valuation sale of foreign exchange to the US dollar. Europe and the Asia Pacific region have brought about 3% growth in global sales.

    The company said the total sales and store sales were fixed in the quarter due to the weak American market.

    exchange rate

    On the basis of that, the performance of the US market was unchanged from the previous year.


    Compared to 2013, net income increased more than double this year, reaching 484 million 200 thousand US dollars and diluted earnings per share of US $3.73, compared with us $181 million 400 thousand in 2013 and diluted earnings per share of US $1.41.

    Net sales increased from 4 billion 30 million US dollars to US $4 billion 250 million, with a growth rate of 5.4%.

    Michael J. Kowalski, chairman and chief executive officer, said the company expanded in 2014.

    Shop specifications

    The company has launched new jewelry products and enhanced user awareness.

    Japan is one of the most important markets for any luxury brand.

    However, the Japanese government has increased the consumption tax rate, the macroeconomic recession, the serious aging of the country, and the weakness of the Japanese market.

    These effects on Tiffany are particularly serious.

    Tiffany has 56 stores in Japan, almost 1/5 of the world's total.

    It is estimated that by January 31, 2016, the company will achieve "at least per share net income growth" of over $4.20, excluding the 2014 arbitration fees.

    The company expects net income in the first quarter to decrease by 30%, and the decline in the second quarter will slow down. The net profit growth percentage in the latter half of the year will be two digits.

    Frederic Cumenal, chairman of the board, told Wall Street analysts during the press conference that the company's strategic direction will focus on "continuous innovation of global luxury brands".

    He pointed out that in the next few years, the company will strengthen the development of the global customer management system (CRM), which will help to better analyze potential consumers and business partners.

    Cumenal also introduced the 2013Atlas series of Tiffany T series.

    It also points out that the new CT-60 watch series will be launched next month, and more new models will continue to be launched in the coming years.

    On Friday, Tiffany shares closed at $82.93, trading down 4%.


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