Children's Clothing Industry Usher In A Great Change Era Under The New Policy

2014 China Children's wear The scale of the market will exceed 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's clothing market will have broad market prospects in the future.

Under the new normal, children's clothing industry has entered a great change era. Children's clothing industry is changing from "quantity consumption" to "brand consumption" and "return product".

In 2014, the scale of children's wear market in China exceeded the 140 billion yuan mark, and it will maintain a high growth rate in the next few years. Especially the new policy of "single child" has injected a strong stimulant to the children's clothing industry. All of these means that the children's wear market will have broad market prospects in the future.

Children's clothing industry is a new industry in recent years. industry It has maintained the momentum of rapid development. With the increasing number of children, the market of children's clothing will be further expanded. According to the relevant statistics of the National Bureau of statistics, in 2011, there were 222 million children and 0-14 children in China. With the liberalization of policies, the number of children will rise again. At the same time, the increasing disposable income will enhance the desire to buy. According to the insiders, the retail sales of China's children's wear market will double in the 2012-2017 years, and the compound growth rate will reach 20%.. The scale of China's children's clothing market will be further increased in the next few years.

Economic environment is good, children's clothing consumption ability is increasing.

With China's increasingly strong economic performance, accelerating urbanization and increasing disposable income of urban households, the consumption capacity of children's clothing is also growing. According to the report of Frost's Sullivan, the global growth consulting firm, the annual disposable income of urban households in China rose from about 15000 yuan in 2008 to about 25000 yuan in 2012. The compound annual growth rate is about 11.7%.. From 2012 to 2017, the per capita disposable income of urban households will continue to grow in double digits.

The strong growth of personal disposable income has made the Chinese consumer goods market expand rapidly, including baby clothes. According to statistics, the total retail sales of children's clothing increased from 40 billion 300 million yuan in 2008 to 83 billion yuan in 2012. In order to buy the right baby clothes, consumers are increasingly pursuing the quality of products, fashion design and even brand symbols instead of entangling the price.

Consumption statistics take family as the unit and purchase consumer goods according to economic capacity. Annual expenditure on children's clothing is steadily increasing. According to statistics, the average annual consumption of children's clothing increased from 350 yuan in 2008 to 740 yuan in 2012, the compound annual growth rate is as high as 20%.. The relevant people predict that by 2017, the annual per capita expenditure on children's clothing will rise to nearly 1700 yuan, and the purchasing power of consumers will rise to create huge business opportunities for children's clothing.

"Two child" policy benefits children's clothing industry

The decision of the Central Committee of the Communist Party of China on several major issues of deepening reform in the near future has launched a policy of giving birth to two children for one child. As of May 31, 2014, there were 271 thousand and 600 couples in the country who had applied for re birth, and 241 thousand and 300 had been approved. This means that there will be a huge baby boom in the future.

With the implementation of the new "two child" policy, the number of new born babies in China will further increase. At present, many domestic population experts expect that after the implementation of the new deal, there will be more than 1 million -200 babies per year. The new born population will increase to the level before and after 2000, that is, 17 million 800 thousand to 19 million 500 thousand newborn babies per year, an increase of 9% - 19%. compared with 16 million 350 thousand in 2012.

New baby boom is expected to be domestic children's wear. market Bring growth potential to support the expansion and development of children's clothing industry in China. After years of development, China's children's clothing has gradually formed the scale of industrialization based on the decentralized production and family workshop scale. Based on the characteristics of children's wear, such as short cycle time, many styles and large demand, the children's clothing industry will grow at a rate of 10%-20% per year. The new birth policy will increase the overall growth rate of children's clothing industry to 30%, and push the market forward.

Middle and high end children's clothing is popular.

There are many products in China's children's wear market, which are divided into three parts: high-end, high-end and low-end. Although the market share of the low-end segment is the largest, the growth rate of the high-end and high-end segment is higher than that of the low end segment. According to frost Sullivan, the composite annual growth rate of retail sales in the middle and high-end segment was 28% between 2008 and 2012, and it is expected to continue to grow at a rate of 30% from 2012 to 2017.

With the acceleration of urbanization in China, the purchasing power of middle class consumers has increased, and the number of new generation parents has increased. At the same time, the parents born after 80 are in great demand for high-quality children's clothing, and more importantly, the symbol of social status implied by the brand image has promoted the growth of the high-end children's wear market. In addition, because of the higher profits of high-end children's clothing and the popularity of many merchants, Jizi has a share in the market.

Under the stimulation of various market driving factors, more and more enterprises are joining the children's clothing industry. At present, the scale of China's high-end infant children's clothing market has exceeded 30 billion yuan. The children's wear market continues to grow, indicating that the domestic children's clothing market has great potential for consumption, and children's wear market has broad prospects.