First Tier Luxury Brands, High Imitation, Big Suit, Pain Of Rights Protection

It is not realistic and cumbersome to carry out legal rights protection for every counterfeit garment.

"Is kissing the same star?"

"Don't worry, kissing is just like the star."

"OK, OK, please send it to me quickly."

This is our search for Taobao. Stars in the same paragraph After that, talk to the owner and answer the most consistent answer. Stars are the same, but in fact they are called high imitation or plagiarism. Because price advantage has a fatal attraction for those who aspire to luxury brands.

If we glance at a star in the same paragraph, we will find that the sales volume is surprisingly high and the price is surprisingly low. Gao Yuanyuan, Sun Li and the long sleeved sweater sweater were priced at 45.02 yuan, and 2367 as of March 6th.

Isn't Taobao playing fake? Why can such clothes be sold here? Actually, this is Brand clothing The real pain point.

It's not illegal.

A person in charge of a clothing factory in Xiaoshan District, Zhejiang, told a reporter on the phone that if he provided clothing photos or samples, his factory could copy it. The required fabric can be supplied by the customer or can be placed in the factory. The reporter said, "worried about alleged infringement", "clothing is originally not patent, as long as it does not add the original brand trademark, it does not matter."

Beijing Xiushui clothing area, a female shop assistant told reporters, "we mainly do a luxury brand of high imitation, as long as there are pictures or samples, we can do it. But the shop owner is only responsible for the high imitation clothing, the tag and the trademark need to be done separately. When the reporter asked whether the high imitation goods could flow into the genuine shop or the genuine shop, the shop assistant said, "what stores are there for us to get the goods?"

Both of them seem to have proved one thing to us. It is not illegal to copy the design without copying it. Because of this, we can see that the right protection of genuine clothing has become a mere empty talk.

And this is not the real pain of big suit. Hongkong's top brand brand surnamed Zhang told reporters: "no trademark can not infringe on the brand, quality problems and after-sales service are not related to the brand. Therefore, despite the impact of sales volume, but no impact on the brand, we can still afford it, after all, high-end clothing is not sold to the general public."

The most popular headache for clothing is high imitation, which is the label of clothing, but not the clothes made by its own factories. Once the quality problem arises, the brand will be involved. "As long as we see shops that buy our brand clothes, I get nervous and angry."

However, Zhang also revealed that this kind of rights protection is really a long road. "We have tried, but forensics, prosecution, trial, and finally claims, the company not only did not get much compensation, but also put in a lot of energy and material resources."

Because of the high imitation clothing and other areas of high imitation, only the last to turn it into a high imitation product talent is held legal liability, and such people are often not rich people, or have their own enterprises, are all processing, so, one is not easy to find; two is found, compensation is also empty talk. Most importantly, when the family was just told, the family came out again. Later, Zhang said, we simply ignored it.

However, the brand is hard to do, and "no matter how much" looks like a breath of words.

In fact, there are many brands that have the same worries as Zhang.

It's not easy to complain.

In 2013, Youngor Group Limited by Share Ltd felt very annoyed because the famous clothing manufacturer in China was beset with "brand name".

In a report material issued to the industry and Commerce Bureau by YOUNGOR (600177, stock bar), YOUNGOR said that it was found that someone used Hongkong's relaxed business registration environment to register YOUNGOR's well-known trademark as the enterprise brand in Hongkong, and then produced, processed and sold similar products in the mainland by way of commission.

There are 18 companies registered in Hongkong with the same or approximate character as "YOUNGOR", of which 14 are still registered.

YOUNGOR decided to sue for compensation, but the final result was to investigate and compensate. After that, the situation of "YOUNGOR" has not disappeared. Because of such violations, YOUNGOR has become increasingly far away from the public in the eyes of the public.

In addition to our local brands, many international brands are also traveling around China, such as GUCCI, Columbia and so on, in order to protect their trademarks, but we see that high imitation is still rampant. Where there is demand, there is a market.

Because the road to safeguarding rights is hard to go, many clothing brands choose to be silent. "We prefer coke to think that consumers have higher appreciation ability, can distinguish genuine products from imitation products, and we are not willing to go on the road of prosecuting rights protection again." Zhang told reporters.

Eliminate Internet sales

But a brand can't just let it go because of such things. Therefore, we find that many brands have begun to opt out of e-commerce platform after experiencing the rampage of fake e-commerce platforms.

Zhang told reporters directly: "we do not have any form of online shopping, purchasing, all network sales are not authorized by us. If they sell cheaper than our wholesale price, it will not be a genuine product."

Moreover, after several tedious rights protection, Zhang also frankly has some effect, because not long ago, a wholesaler who looked like a Taobao shop owner came to return. The clothes he bought were cut off the label, and the brand's promise was not to return the goods without quality problems, but also to be cut off the label clothes, and it was even more impossible to retreat.

So the clerk saw the owner's flesh ache. After all, a simple summer clothing wholesale price is also around 500 yuan. If the loss is too much, the business will not be able to go on.

So, despite the fact that the high imitation goods are still there, we have kept the promise of the storefront and won some points for the image of the brand.

However, Zhang is also worried that in a traditional industry is calling the electronic commerce at the moment, whether they will eventually let them be eliminated.

Zhang's worries are also the concerns of many international brands.

In early 2014, when Miuccia Prada interviewed, she said she hated electronic sites and thought that the way of operation was not suitable for luxury brands. Although Prada brand accessories were available on electronic websites and popular, clothing was rarely seen.

Industry experts pointed out that in the long run, if luxury brands leave the online shopping platform, they will lose a great deal of vitality.

So we can see that LV and Taobao have signed a fake anti-counterfeiting agreement. Once they fight against fake products, they will surely lose their fortune. To some extent, it protects the rights and interests of LV, but it is impossible for businessmen to profit from profits.

So, in order to better protect themselves and increase sales, Kering group and Yoox group launched online stores in June last year, including Gucci and so on. The luxury group giant Kering seems to provide another direction for online counterfeiting.

In June 2014, six luxury brand shops were launched under the framework of cooperation agreement between Kai Yun group and Yoox group. Its brands including Gucci, Bottega Veneta, Stella McCartney, Saint Laurent have online shops selling clothing, bags, shoes, jewelry and many other commercial products, and brand self-care online shops.

Another way of thinking.

"The cycle of garment manufacturing is getting shorter and shorter. Last year, the main brand in China came out about 15 days, and this year it has been shortened to 1 weeks." "Therefore, it is not realistic and cumbersome to carry out legal rights protection for every counterfeit garment."

On the other hand, the characteristics of the industry also determine the difficulty of maintaining intellectual property rights. For example, changing the fabric and changing several key points, although the clothing looks obvious, it is also difficult to be classified into the scope of infringement. Under such circumstances, some well-known brand clothing can not escape the fate of being imitated.

Moreover, at present, due to the long judicial proceedings, the lack of legal punishment and inadequate punishment, low cost and high reward, the phenomenon of brand name popularity prevails. To this end, the industry believes that the concept of protecting commercial labels should be introduced in the revision of the anti unfair competition law.

Only in this way can we give the company a bright future of safeguarding its rights.