The Fifth China (Huludao Xingcheng) International Beach And Swimsuit Culture Fair Is On The Way.

In China, in the north and at sea, Huludao, which is pforming into a creative ecological city, is playing its new chapter again. The fifth swimming Expo is coming.

With her passion, dream and persistence, she is still "beautiful to lead fashion and dream to brighten life", and still continues to write "the legend of the sea in the north", still creating "China's Bikini island".

But this is far more than that.

2011 is the first year of China International Beach swimsuit Culture Expo.

Since its birth, it has never been simply defined as a festival in a city.

Its internal spin is "upgrading industrial value, cultivating creative ecology and expanding urban influence", such as the endless source of power, promoting industrial pformation and urban innovation.

The swimming fair is a glittering symbol. It attempts to reach a difficult farewell to the image of an industrial city with a long history of dust.

The swimming Expo is a turning point. It calls us quickly from product value and physical value to brand value and aesthetic value.

The swimming Expo is a fulcrum, both ends of the fulcrum, both face the reality of careful proof, and subversive innovative ambitions.

The swimming Expo is a field of vision. It is a cry of all-out effort to get rid of hard resource constraints and seek sustainable development in the context of global environmental degradation.

"The age of fragmentation, the power of cohesion" - 2015, the opening ceremony of the swimming Expo.

On March 18, 2015, the Fifth China (Huludao Xingcheng) International Beach and swimsuit Culture Expo press conference was held in Shanghai Hongqiao new exhibition hall of the National Convention and Exhibition Center.

More than 60 journalists from over 30 domestic media attended the press conference.

Guided by the China Textile Industry Federation, the China Swimming Federation, the Huludao Municipal People's government, the Liaoning provincial economic and Information Committee and the Liaoning Tourism Bureau are responsible for hosting the swimming fair. They are hosted by the people's Government of Xingcheng, the Huludao economic and Information Committee, the Liaoning clothing association, the Liaoning garment designers association, the Xingcheng swimsuit Industry Association, and the brand research center.

Sun Ruizhe, vice president of China Federation of textile industry, Xu Yingxin, executive vice president of Textile Association of China Council of trade promotion, Yang Shibin, President of China knitted Industrial Association, Feng Dehu, vice president of China Garment Association, Wang Chong, President of Liaoning clothing association, mayor Ben Wei of Huludao Municipal People's government, Shi Wenguang, Minister of municipal Party committee of Huludao Municipal Committee, Zhao Jiapeng, mayor of Xingcheng people's government, Huludao and Xingcheng related departments and swimsuit Association, and representatives from different fields participated in this event.

The main activities of this year's swimming fair include: the "industry value forum" composed of China International swimsuit exhibition and Industry Forum; the "creative ecological forum" composed of "youth creativity day", "youth pioneering coast plan" and "star grass community road show"; the "civilized city forum" composed of "civilized city, image insight" and the "festival show forum" assembled by various social forces.

Since September 2010, Xingcheng and the local swimsuit industry have won "China swimsuit city", "China's ten major industrial clusters" and "China".

The ten demonstration cluster.

According to statistics, 70% of the swimwear in the world is produced in China, of which 40% are contributed by Huludao.

The industrial cluster composed of 500 swimsuit related enterprises has an annual output value of more than ten billion.

It is worth noting that in 2010, Huludao swimwear had annual sales of 5 billion yuan, sales of 7 billion yuan in 2011, sales of 10 billion yuan in 2012, and sales of 15 billion yuan in 2013.

From zero to 5 billion yuan, Huludao swimsuit spent 30 years, and from 5 billion yuan to 15 billion yuan, they spent only 3 years.

These three years coincided with previous swimming events.

The unique symbol culture of swimsuit products -- "

"Gradually infiltrating into the cultural vein of Huludao.

Bikini has the characteristics of youth and vitality, beauty and self-confidence, romance and fashion, and is highly unified with Huludao's urban location and city image.

The latest data show that Huludao Xingcheng swimsuit production enterprises have increased to 573, with an annual output of 180 million pieces.

Products exported to Europe, the United States and other 20 countries and regions, the export volume of US $160 million.

There are 60 thousand direct employees, 4000 swimsuit business users, and annual sales exceeded 3 billion 500 million yuan, accounting for 70% of the domestic swimwear network sales.

At the same time, enterprises in the cluster actively promote the integration of resources in the global swimsuit industry, and have acquired relevant R & D teams and market terminals in five countries such as the United States, Korea and Russia. The advantage of Xingcheng swimsuit industry cluster has been gradually revealed. "Xingcheng swimsuit" as a regional brand has been molded by the four swimming Expo.

It is a seed with "demonstration" and "symbiosis" effect, together with thousands of other seeds to make the city and its home full of vitality.

Over the past five years, China (Huludao Xingcheng) International Beach and swimsuit Culture Expo has been a cross border, p regional and inter temporal brand. Its differentiation, demonstration, radiating power and pulling force have been preliminarily reached.

Her maturity is mainly manifested in the following two aspects.

On the one hand, through the swimming Expo,

The city image has been upgraded from physical point propagation to intensional integrated communication.

When Mr. Sun Zhongshan wrote the founding plan, he wrote to Huludao: "this island is not frozen deep water port."

Location is far ahead of Dalian...

It is also enriching the edge of the coal field.

The 261 kilometer coastline of Huludao stretches continuously, and the fourteen bathing beaches in the northernmost part of China are scattered here.

Huludao has no summer heat, winter is not cold, forest coverage rate of 40%, the annual air quality excellent days more than 96%.

The crown, such as "national garden city", "China's excellent tourist city", "China hot spring city and ecological livable city", are crowned the city.

At the same time, it is also the birthplace of Yangshao culture. There are 127 cultural relics units listed in the protection catalogue.

The spring and autumn tombs before 2500; the Qin and Han Dynasty stone tablets that Cao Cao visited before 2000; the nine gates of the the Great Wall before 1500; the ancient city of Xingcheng 600 years ago, all of them recorded the vicissitudes of the ancient and modern times, and the great cause.

And the four consecutive swimming Fair has more splendid "China bikini Island - Huludao" in an open, bright and tolerant City posture. At the same time, in the hearts of the audience, a clearer urban brand memory has been left behind, that is, "the legend of the sea in the north".

On the other hand, regardless of its connotation or extension, the swimming Expo has already jumped out of a single "festival, festival" attribute.

To sum up, the swimming Expo is not only a symbol of Huludao's urban pformation, but also an integral part of its urban pformation strategy. At the same time, it is also an important engine for cultivating the city's creative ecology.

It was during the five years of the swimming Expo that people revisited the internal resources and humanistic endowments of Huludao, and began to cautiously and creatively set up the organizational mechanism and policy system of Huludao's cultural and creative industries. The forces of government, industry, science and research were working together, and the folk grass root creative ecology was flourished; "Longwan Silicon Valley" and "coastal Zhongguancun" focused on the pformation of scientific and technological achievements; "the ten Li Yin Wan economic belt" and "Jin an Longwan service industry gathering area" were ready to come out.

In the Chinese swimsuit City, Xingcheng, the "production cluster" consisting of more than 500 industrial chain enterprises, the "public service cluster" represented by the Tiancheng swimming industry service platform under construction, and the "online virtual industrial cluster" with the core of the first national swimsuit cross border e-commerce platform and the matching warehouse as the core, together constitute the Pyramid shaped "composite innovation cluster" template.

The pformation of cities, the upgrading of industries and the spread of images have been linked together in the past five years.