New Mode Of Clothing Electricity Supplier: C2B Ecosystem

In the past two days, Taobao officially launched the 2015 new force, Zhou Chunxia.

The new product launch has attracted widespread attention from the three industries, the Internet, the electricity supplier and the clothing industry.

Lu Renbo, Deputy Secretary General of the China Electronic Commerce Association, believes that the activity is an important exploration of the platform's electricity supplier's clothing sales mode, and it is the advanced layout of the C2B mode of the electronic business platform driven by Sinbad.

Clothing B2C deep in homogeneous mire

In a short span of time, the brutal development of e-commerce has led to the conclusion that the B2C mode of "fixed sale" has become a foregone conclusion. The goods that consumers are in contact with from extreme scarcity to extreme flooding are in mass mire of homogenization.

The consumption fatigue caused by homogenization is more prominent in the clothing industry. In all commodity categories, clothing is undoubtedly one of the strongest personalized demand categories.

With the rapid development of mobile Internet, the audience of clothing e-commerce gradually tends to be younger. According to the analysis report of the electricity supplier in the end of 2014, 90% of them have become the main consumer groups of clothing business operators. Their demand for fashion, niche and personality of clothing is more prominent than that of the 80's group.

Personalization is the key demand that everyone can see, but the question is: how to make personalization as the main force of clothing selling platform?

"The signboard's clothing sale platform, the consumer can only customize the pattern and the pattern of the clothing, moreover is limited to the simple style T-shirt, and cannot make the custom material, the style and the style, moreover from the consumer ability speaking, also only then very few consumers can design a simple wearable T-shirt.

How to really build a C2B platform for clothing category has become a long-term topic for many garment suppliers.

Garment C2B ecosystem needs urgent reform

"C2B of garment industry is different from C2B of other industries. C's" gold content "is very important. There must be a part of professional C with design ability. Through this part of C with professional design ability, we can link the long tail demand of upstream consumers and the customization ability of downstream factories, so that we can truly build the ecosystem of clothing C2B.

Sinbad's fast fashion production founder and CEO Gale said.

Sinbad believes that the so-called clothing industry

C and B actually have two different understandings: if B is designer and clothing brand, C is both consumer.

But in another way, gale is more willing to regard designers as C and B as an independent clothing brand and garment factory.

The entry of the design team will directly determine the styles of clothing that consumers can actually contact. In other words, gale believes that the first step of real clothing C2B is to decide SKU by designers.

Adapting this logic to the introduction of small and medium-sized design teams is a crucial step in the C2B pformation of clothing brands, especially clothing sales platforms. Through the platform's absorption of consumer demand, the design scheme can be provided through small and medium-sized design teams, while the back-end will provide stable and reliable personalized production from flexible flexible supply chains. Only by opening up three links of design, production and sales can we establish the so-called genuine C2B system of clothing.

Jointly organized by Taobao, designer pre sale activities Sinbad C2B advanced layout

In March 16th, Taobao's "2015 new force Zhou Chun Xia clothing new product release" was formally launched, and the theme was built.

50 domestic excellent local designers are recommended and displayed.

In this activity, Taobao and Sinbad combined strongly, the mode was novel, and made the three links of clothing brand from design, production to sales, and created a comprehensive selling platform for domestic excellent designer brand, which truly showed the new C2B ecosystem of platform type clothing business.

As the backbone of this designer's activity, Sinbad provided more than half of the designers' resources for the event.

For a long time, Sinbad has been using its own supply chain advantages to help designers solve production problems, and is committed to join hands with the e-commerce platform to layout the clothing industry C2B ecosystem.

This cooperation with Taobao is an important step for Sinbad to set up a fashion designer support program. In the future, Sinbad will deliver its designer resources to all the top business platforms, and deliver a strong design team to the majority of users, so as to truly realize the "consumption decides production" ecosystem.

At the same time, Sinbad also undertakes the important task of garment production in the event. When designers have more than 30 entries, Sinbad will make quick production of "3 day typing and 7 day production" to ensure that consumers can get the designer's work at the first time.

At the same time, all products manufactured will meet the AQL4.0 standard and manual inspection, ensuring 99% of the products pass rate and 98% of the timely delivery rate.

"This event is a perfect pformation of the platform between the garment industry, promoting the commercial value of China's original design. It is also a training and support for Chinese original designers, helping China's original fashion force grow and rise in China, helping them successfully create wealth in the era of internetworking."

Lu Renbo said, "more importantly, such a mode has achieved a strong combination of original design power, fashion brand strength and production supply chain alliance strength, and has created an excellent designer brand sales platform that can meet the needs of the garment industry to innovate C2B, which is a qualitative improvement for the Chinese garment industry and even the Internet industry."