China's Fiber Fashion Trend Released Upstream And Downstream Linkage To Promote The Development Of The Whole Industry

　 Sheng Hong 2015/2016 China Fiber trend Release

With the lighting up on the T stage, the name of Sheng Hong and the words "by WU XUEKAI" on the background plate, the models dressed in beautiful, colorful evening dress, professional skirt and windbreaker lined up in front of the background board. They shared a famous Chinese designer Wu Xuekai with long hair.

This is Wu Xuekai's hand in hand with China's textile fashion trend publishing activities. He used his own design to make hundreds of spectators on HUAWEI site a fashionable and international standard. Fashion Show 。 He gave the publishing show a very dynamic and elegant name - "new with the movement."

But the main character of this fashion show is no longer the fashion in the past, but the upstream product of the entire textile industry chain, chemical fiber. In this release show, fashion is not only limited to the spanformation of clothing color and style, but also presents a new way of expression through the combination of production, study and research and participation of the whole people. And this mode of promotion and marketing of chemical fiber products and brands through dynamic fashion show is created by China's fiber fashion trend publishing activities.

In the afternoon of March 18th, "Sheng Hong 2015/2016 China fiber fashion trend" was released in Shanghai. The trend of China's fiber popularity has been more and more influential for 4 consecutive years. At present, "China's fiber fashion trend" has become the most mature platform for China's fiber industry to build its brand.

Over the years, reporters have also seen many well-known in China. clothing Brand release show. On the stage of fashion show, the space that designers fully exert is, of course, around the simpleness of profile, the use of popular colors, the fabric of different texture and the design proposition of the brand itself.

In fact, the foundation of those beautiful fashion fashions in the downstream clothing field still depends largely on fiber. Without the extensive application of polyester fiber, how can the fashionable garments make a good shape? No special fiber is added, how can the draping and skin feel of the garments be made? Because of this, a good designer is also aware of fiber function, craft and fabric.

Of course, what is unavoidable is relative to colorful. Latest fashion As the upstream product, the chemical fiber looks cold, and the so-called functionality and uniqueness are not perceptible to ordinary consumers. But in fact, the ultimate goal of chemical fiber products and brand promotion is to expand the consumption of chemical fiber in the downstream area. Therefore, whether it is the product and brand marketing of individual chemical fiber enterprises, or the marketing of the public brand of the entire Chinese chemical fiber industry, it is particularly important to help fashion expression in the downstream fashion area. This is also one of the important reasons for the birth of "China's textile fashion trend".

　　 There is a more fundamental reason for the publication of the "Chinese fiber fashion trend release".

As the upper reaches of the textile industry, China's fiber industry supports 70% of the world's fiber demand for home, household and industrial textiles. The evaluation index of industrial development scale, variety quantity, industrial concentration and upstream and downstream matching can be called "the world's first". China fiber has an absolute advantage in the global fiber manufacturing industry.

But for a long time, our country Chemical fiber industry Many of them have been under the extensive mode of development driven by capacity. With the advent of the "new normal", this traditional mode of productivity driven development has entered a bottleneck stage. How to find a more long-term and sustainable development mode outside the scale and spanform and upgrade has become a problem that must be faced.

Based on this, the "China fiber fashion trend release" hopes to build an industry public service platform, which will play a strong leading role in promoting the brand building, product innovation and cultural soft power of chemical fiber enterprises, so as to enhance the overall strength and competitiveness of China's chemical fiber industry.

Facts have also proved that in the past 4 years, the trend of China's fiber popularity has been released, while its influence is increasing. The real benefits brought to enterprises and industries have played an important role in enhancing the value and efficiency of the industry.

Data show that in 2013, the average profit rate of China's chemical fiber industry was 3.69%, while the average profit margin of chemical fiber varieties entering the fiber trend was 18.74%. In 2014, the average sales profit of the entire chemical fiber industry was 3.85%, while the sales profit margin of the enterprises entering the fiber fashion trend product was 18.71%.

For this reason, Duan Xiaoping, President of the China Chemical Fiber Industry Association, said: "after 4 years of development, China's fiber fashion trend publishing activities have far-reaching influence in the industry, and provide tangible benefits for the enterprises that enter the Chinese fiber fashion trend. Through activities, we need to establish a new and subversive understanding of the manufacturing and technological level of China's chemical fiber in the world's chemical fiber industry, and put the idea of optimal Chinese textiles into the hearts of global consumers faster and more widely.

At the same time, in the past 4 years, the influence and coverage of the "Chinese fiber fashion trend" has also been more and more extensive. More and more designers are working with the activities. The enterprises involved are not only limited to the upstream chemical fiber enterprises, but also more downstream enterprises have joined the upstream and downstream businesses to achieve closer cooperation.

In order to further promote the win-win cooperation between fiber enterprises and downstream manufacturers in various fields, and encourage the upstream and downstream businesses to continue to expand their cooperation in fiber application and promotion, the annual conference of "China fiber fashion trend" has been specially organized in this conference, and commended the downstream manufacturers that have conducted in-depth cooperation in the field of fiber new product development and application.

This year, a total of 10 cooperative enterprises were selected, including clothing, home textiles, and so on. Fabric Printing, dyeing, yarn and other downstream areas. The 10 best partnership partners of chemical fiber enterprises are: Lutai group Lufeng weaving and dyeing Co., Ltd., Jihua 3543 knitted apparel Co., Ltd., Shanghai Jialin Jie textile Limited by Share Ltd, Nantong Shuang Hong Textile Co., Ltd., Lining (China) Sports Goods Co., Ltd., Shan Xiyuan Fung Textile Technology Research Co., Ltd., Qingyuan Ditai Textile Industry Co., Ltd., Fujian Yongfeng needle spinning Co., Ltd., Dezhou Hengfeng group, Jo Keiko Textile Industrial Co., Ltd.

And this upstream and downstream linkage and win-win is just right. Textile and clothing The industry chain has made a good footnote to integrate innovation and improve the overall industrial development efficiency.