Shaping National Costume Brand To Revive Chinese Garment Industry

China should not just be a consumer country of garment manufacturing.

"If China only hovers in the position of" clothing manufacturing "and" clothing consuming country "in the world, it can not create a national costume brand that goes all over the world, then the revival of China's garment industry will only become a good wish.

Jin Jianhua, member of the CPPCC National Committee, said that the key to brand building is innovation.

According to the Ministry of industry and statistics, in the first three quarters of last year, the total output value of textile enterprises above Designated Size reached 39558 billion yuan.

From 1 to August, the total realized profits totaled 167 billion yuan, of which,

The total realized profit was 41 billion yuan, an increase of 41.4% over the previous year, 5 percentage points higher than the average level of the whole industry.

According to customs statistics, the export of China's textile and garment industry last year was US $300 billion, an increase of 5.19% over the same period last year.

Jin Jianhua said that over the past 30 years since reform and opening up, Chinese textile and garment enterprises have gone from scratch to more than others. Some enterprises have also created a number of successful brands.

However, as a whole, China is still a big garment manufacturer in the whole international market, and is still in the pursuit and subordinate position in the international competition.

The reason is that brand influence is not enough.

Jin Jianhua believes that in addition to the global economic slowdown caused by rising costs and other reasons, China's clothing industry is facing deep-seated problems, innovation is not one of them.

China's garment industry is a market that tends to be mature. This is the inevitable area of innovation.

"Design is

The core value. "

He said that in the Chinese clothing industry, most of the enterprises have stayed in the traditional model, and the design is still in the backward stage of paper layout. It takes more time and the trial cost is high, the result of the new product development cycle is very long. In the developed countries of the garment industry, the average period is 2 weeks, the fastest in the United States can reach 4 days, and the average of our country is 10 weeks, the gap is very obvious.

"The important prerequisite for creating a brand requires a group of designers with strong brand awareness and advanced ideas, who are passionate and creative at the same time. They integrate personality styles into products so that they can have cultural identity and win consumers."

Jin Jianhua said that our country really can not be called a fashion designer, has a unique personality, can grasp the cultural psychology of consumers at home and abroad.

More to be nurturing.

Jin Jianhua believes that the current lack of high-quality professionals is the biggest problem facing the Chinese apparel industry.

Modern society needs not only a large number of research and design talents with high technology and theory, but also a large number of skilled talents.

According to statistics, there are more than 3000 garment enterprises in Shanghai, and hundreds of thousands of employees are employed. Among them, only 4% of the professional and technical personnel engaged in garment design, plate making and craft are.

For example, the plate maker in our country has received less than 10% of the higher education and less than 6% of the professional training.

"The lack of qualified personnel has slowed down the development of China's garment industry."

Jin Jianhua said, the reason for this is that in the field of clothing education, the concept and training mode of vocational education are lagging behind, the cultivation of innovative spirit is not enough, and practice and professional skills training is relatively weak.

He suggested that we should create a first-class Chinese clothing university to make it a talent training center for Chinese garment industry, a clothing R & D center and a fashion culture communication center.

Jin Jianhua also suggested that China should first build a museum with clothing as its cultural carrier, focusing on Chinese clothing.

The development process shows the innovation and development of modern international clothing, making it a platform for the display and exchange of clothing and apparel at home and abroad.

"Museums should pay attention to the cultural factors behind clothing, retain the memory of clothing, and inherit intangible cultural heritage."

"National costume is the biggest brand.

Official occasions such as visits by leaders, interviews with delegations at home and abroad, diplomats' submission of credentials abroad, and so on, lack of a national costume that can represent the country's heavy culture, national characteristics and civilization process.

He proposed that China Fashion Association take the lead in building up the research center of Chinese national costume and develop the traditional and national elements of the Chinese society and the contemporary world.

Chinese culture in one body.