Heng Yuan Xiang Unveiled The Wisdom Of "Outer Brain" With "Ceremonial Dress".

"This time, we bring traditional knitting.

In addition, the exhibits will be displayed at the exhibition site at the exhibition, as well as the ceremonial equipment products provided by Heng Yuan Xiang Group for many Chinese sports delegations and sports events for many times. "Laurence,

Before the upcoming spring exhibition of China PH VALUE, the reporter interviewed Ma Min, director of planning and communication center, Heng Yuan Xiang group, a famous Chinese time-honored brand known as "wool king".

As a great event in the industry, the spring exhibition of PH VALUE will be held in Shanghai on March 18th ~20. The PH VALUE will join hands with the China International Clothing Fair (CHIC).

PH VALUE will create a brand new atmosphere and experience in business negotiations, channel development, trend publishing and international cooperation in the form of CHIC exhibition.

As the leading brand of traditional knitting industry, Heng Yuan Xiang Group will also debut for the exhibition.

Facing the excellent brands from home and abroad,

How will the group respond?

Ceremonial dress is the source of the pformation and upgrading of Heng Yuan Xiang group.

In recent years, China's time-honored brand Heng Yuan Xiang has been committed to exploring ceremonial costumes that can represent the image of the country.

Ma Min gave a detailed introduction to reporters on this topic.

In December 2005, Heng Yuan Xiang became a sponsor of the Beijing Olympic Games and the first textile sponsor in Olympic history.

Then, from 2008 Beijing Olympic Games, to 2010 Shanghai World Expo and 2012 London Olympic Games, Heng Yuan Xiang has been the provider of these important occasions etiquette equipment.

Heng Yuan Xiang therefore shoulders the important mission of designing and making ceremonial equipment for the Chinese sports delegation and the officials and judges of the Beijing Olympic Organizing Committee.

"In 2015, the Laurence sports prize, the highest glory of the international sports arena, will also be held for the first time in Shanghai, China. The Heng Yuan Xiang Group will jointly host the event with the Laurence world sports prize company."

During the 2014 APEC meeting, many of the costumes were full of Chinese elements, and before that, Heng Yuan Xiang was keen to catch the trend of "new suit", focusing on the design and research and development in this field.

About the innovation and marketing of ceremonial costumes, Ma Min said that in recent years, Heng Yuan Xiang has cooperated with many designers and design institutes in a large number of ceremonial costumes, not only limited to sports industry, but also people's daily dress occasions.

"Nowadays, many Chinese people have difficulty in dressing when attending formal occasions.

If you choose a suit, this imported product will hardly reflect the Chinese people's ethos.

The 5000 year history and culture of the Chinese nation have a long history. We hope to find some elements that can represent Chinese characteristics, Chinese culture and etiquette into people's daily clothing, so that Chinese people can have more choices when participating in various occasions.

Heng Yuan Xiang wants to build a dress that has Chinese elements and can be worn in daily life. The design is refined and modernized for improvement and pformation, including its tailoring, fabric, and version.

"Nowadays, Chinese people are increasingly pursuing the concept of self-cultivation and tailoring. Therefore, we will combine Chinese elements with modern edition to make clothes more suitable for everyday needs.

For some time, people also advocated Hanfu, but Hanfu was not very practical, and exaggerated edition was not suitable for life.

While Chinese style collar suits have no waist, although Western-style clothes have waist but they are imported, therefore, only by combining Chinese and Western styles can we meet the aesthetic needs of young people for Chinese dress.

Ma Min said.

More than a decade ago, the short advertisement of "Heng Yuan Xiang, Yang Yang Yang" has made a special impression on TV viewers in a pioneering way 3 times.

Referring to the application of traditional materials such as wool and cashmere in ceremonial costumes, Ma Min said that etiquette clothing will continue to use the traditional advantages of Heng Yuan Xiang Group in the selection of fabrics. It will serve as the most knitting enterprise in the country and even in the world.

"Chinese people will like the material of wool and cashmere very much. They will be more decent when they attend formal occasions. Many designs will also focus on the" sheep "elements which tend to be more powerful.

Borrowing the wisdom of "outer brain"

Ma Min told reporters that Heng Yuan Xiang attaches great importance to communicating with young designers, because young designers have more innovative concepts and will not be limited to traditional design, including cooperation with excellent designers such as Wu Xuekai, to create a large number of modern costumes, including more personalized design with cutting-edge designers and cutting-edge brands.

Not only that, since 2006, Heng Yuan Xiang has been combining the top design forces at home and abroad to study etiquette and costumes and etiquette culture.

"Westerners pay more attention to the concept of ceremonial costumes. They value different ways of dressing on different occasions.

With the progress of the times and the increasing number of exchanges between the West and China, the concept of etiquette and dress will become more popular in China. People will pay more attention to the matching of clothing and occasions.

Ma Min believes that finding clothes that can represent the concept of China is indeed very difficult. From Heng Yuan Xiang's point of view, he has been trying to find a design with Chinese elements, including strategic cooperation with top designers and institutions at home and abroad, hosting the world etiquette culture forum, ceremonial dress design competition, and Vegier (Wei Ga) grand ceremony. In such a resource combination, we should explore more young designers and look for future design works that represent the Chinese elements from different perspectives.

For this exhibition, Ma Min also expressed the hope that through the resources and experience accumulated by the PH VALUE and the two China International Clothing Fair (CHIC) for many years, through participating in this spring exhibition, we can learn the latest trends and trends of the industry, and communicate and interact with the exhibitors and spectators.

To provide reference and reference for the promotion and the trend of fashion.