Gucci Will Cooperate With Will.I.Am To Promote Smart Watches

"Through the innovative cooperation with i.am+ and Will.i.am, the concept of wearable technology concept will be launched, so that Gucci watches will be integrated into the future of wearable technology.

This is a fashion accessory and combines the most comprehensive and advanced technology functions. "

St phane Linder, President and chief executive officer of Gucci watch, said in a statement by Gucci.

The device will become independent.

Smart bracelet, which means that it is not connected to mobile phones and computers.

The smart watch will have the functions of dialing and answering phones, sending and receiving short messages and e-mail, listening to music, checking maps and calendars, and other functions. Besides, there are also fitness functions and advanced personal assistant commands.

"I.am+ and

The watch created a wearable product without imagination and visual limitations.

The device combines the advantages of fashion and technology, and we aim to define this category of products.

I created a term called "jargon".

"

Rapper and hip-hop producer Will.i.am said, "a fusion of fashion and technology world is precisely the cooperation with Gucci."

But the time has not yet been released for pricing, distribution and formal launch.

Gucci president and chief executive officer Marco Bizzarri believes that "wearable technology and intelligent equipment represent the new frontiers of fashion industry.

This is a very good time to make Gucci a leading position through cooperation with will.i.am, and innovation has always been an important part of our brand DNA. "

In fact, as early as last November, Andr Leon Talley, the former editor of Vogue, has been appointed as the fashion director of i.amPULS's wearable technology brand i.amPULS.

Last year, Will.i.am launched a smart watch -Puls with the largest mobile phone service provider AT&T in the United States. The decision to launch smart watches with Gucci also showed interest and ambition in the technology industry.