After Chanel's Price Adjustment, The Classic Handbag Price Difference Is Less Than 2000 Yuan.

Chanel China confirmed to reporters yesterday that the price adjustment will be opened in April 8th, mainly due to the depreciation of the euro and the problem of boycott of the brand image. The time span will be throughout the year. The three classic handbag series that will first come to price reduction will be 2.55, 11.12 and Le Boy. According to a reporter's calculation, a handbag will cost up to 8000 yuan at most in China.

As a famous luxury brand in France, Chanel is regarded as the vane of the global fashion industry. In recent years, the phenomenon of "regular price increase" has been familiar to Chanel every year. However, yesterday's online news is that Chanel is going to cut prices in China.

According to Reuters, Chanel released price adjustment information on Tuesday, saying it plans to adjust prices in April 8th, the specific way is to raise prices in the European market and to cut prices in Asian markets like China, Korea and Thailand, so that the price of products will become the same globally.

Yesterday, Chanel China sent an official statement to reporters, which confirmed the news of the price adjustment. The statement said that the "price coordination" action was designed to narrow the market price differentials. recently Devaluation of the euro It has widened the original price difference among countries. Through the "price coordination" adjustment, customers can buy Chanel products at similar prices wherever possible, enhance their shopping experience in boutiques, and curb the influence of overseas purchasing market on brand image.

Chanel also confirmed that the price adjustment covers handbags, leather goods and clothing, and perfume is not among them. First, the price adjustment will be the three most popular classic handbag series: 2.55, 11.12 and Le Boy.

In 1910, Ms. Chanel founded Chanel brand in Paris. In the past 100 years or so, every category of Chanel's products has been widely known in the fashion world, such as 2.55 handbags and No#5 perfume. Of course, as the world's top Luxury goods Its selling price is also very famous, and its selling price in China is much higher than that in Europe.

With Chanel Le Boy For example, handbags are priced at about 3100 euros (about 20514 yuan) in Europe, and the following exchange rates are calculated at 1 euros to the spot exchange rate of 6.6174. The price in China is about 32700 yuan, which is about 12 thousand yuan higher than that in Europe. The more classic Chanel 11.12 handbag currently sells for about 3550 euros (about 23492 yuan) in Europe and sells for about 38200 yuan in China.

According to the detailed data released by the women's wear daily, Le Boy handbags will rise to 3720 euros (about 24617 yuan) in the European market after the price adjustment, which will drop to 26000 yuan in the Chinese market, and the difference will be about 1300 yuan. 11.12 handbags will rise to 4260 euros (about 28190 yuan) in the European market, and the Chinese market will be reduced to 30000 yuan, with a price difference of about 1800 yuan. That is to say, after adjusting the price, the price of the two handbags increased by about 20% in Europe and about 20% in China, and the difference between them decreased from 59% to 62% in the future to 5.6% to 6.4% in the future.

In response to the global coordinated price, Bruno Pavlovsky, President of Chanel brand division, said in a media interview that China is Chanel's third largest market in the world. Due to tariffs and other reasons, Chanel's selling price in China is nearly 40% higher than that in Europe. After the price reduction, all products except perfume will not exceed 5% of the price in Europe.