How To Choose High-Quality Franchised Brands?

At present, clothing chain operation has become an important means for many garment brands to achieve rapid development.

When franchisees face many brands of chain operation, it is particularly important to distinguish the pros and cons.

So how to choose good quality

What about it?

1, first of all, find the difference between brands in the same industry and whether they are competitive in the market.

2, now is the era of "service is king". Is there any unique place for enterprises to serve?

3, pay attention to inspecting whether the staff is professional and sincere, which will affect the future atmosphere of cooperation.

4, do not be cheap, try to choose the brand with high cost performance in the same brand.

Because franchisees have a process of brand accumulation and enlargement.

In addition to the above considerations, choosing a good brand and good chain business is the first step in successful chain operation from a large perspective.

Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers.

The following is the author's experience after reviewing a large number of successful franchisees.

1, company

And confirmation of business scope.

Is the company formal and legal and has sound financial structure?

2, whether the company's products have market prospects, whether the company's product development and innovation ability is strong enough.

3, the credibility of the company's boss.

4, does the company have a professional and complete organization to contact you?

How.

5, whether employees and franchisees are constantly changing.

If so, it is likely that the company has no stable business objectives and sustained performance.

6, whether the company has a complete franchise contract, whether there is a reasonable explanation for the return and termination clauses in the contract.

7, let's take a look at the franchisee's operation.

Is the relationship between headquarters and franchisees good enough to manage effectively?

8. Is the company's national publicity plan credible and operable? What is the company's future planning?

9, the company's careful operation after choosing the right affiliate brand, does not mean that the franchisee can enjoy their lives. Franchisees need to take the initiative to run a franchised store. In the specific operation, there are no two kinds of business with general shops.

Related links:

Promotion is often used by many clothing stores, but often it is embarrassed to get caught up in sales.

In fact, the reasons why clothing stores do not sell well are mainly as follows:

Many clothes shop promotions often have deviations in their mindset, resulting in behavioral errors.

The short-sighted behavior of the clothing dealer determines that it is normal for the clothing store to be sold off.

Especially for fast moving consumer goods dealers.

When things change, things change.

Nowadays, the market competition is more intense, and the variability of marketing environment brings difficulty to the decision-making of clothing store promotion. The result is that there is a big deviation between the effect of clothing store promotion and expectation.

Poor execution is one of the most important reasons why sales promotion is not in place. If there is a creative sales promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.

Most of the time, the clothing store promotion is just for the purpose of collecting money. After pferring the inventory to the distributor, the manufacturer does not follow the control of the two batches and terminal promotions.

Clothing marketing is also a skill. In most of the sales promotion of clothing stores, most manufacturers often find it wrong to grasp the rhythm of sales promotion, and the direct result is the imbalance of Clothing promotion.

Therefore, we must grasp the opportunity to promote again.

In sales, customers are free to choose products. They do not mean ignoring customers. No matter what they do not ask, the key is to keep the right distance between customers and customers, to follow customers and observe customers.

Once we find the opportunity, we will attack immediately.

In order to improve the turnover rate.