Italy Boutique Unveiled CHIC2015 Display Fashionable And Delicate Wind Color

　　 Italy joined hands with CHIC to create a new chapter

(18-20 March 2015 / Shanghai / National Convention and Exhibition Center / 6.1 Hall)

Italy textile and clothing The SMI and Italy Fashion Federation (EMI) will first show China the best and best Italy fashion boutique in China's international clothing and Accessories Fair (CHIC) for the first time on 18-20 March. The new challenge is called "theMICAMshanghai& Italy fashion @ CHIC". The exhibition will be held at the National Convention and Exhibition Centre, hall 6.1, Hongqiao, Shanghai, which is the latest and most fashionable collection of the world's largest venues in Shanghai.

TheMICAMshanghai& Italy fashion @CHIC is jointly hosted by Italy Milan exhibition company, Hannover Milan Exhibition (Shanghai) Co., Ltd., partners Italy national shoe manufacturers association, Italy textile and garment Federation (SMI), Italy Fashion Federation (EMI) and Italy Foreign Trade Commission (ITA).

ITA - Italy Foreign Trade Commission has been committed to promoting the development of Italy fashion in China. It has provided great help and support for Italy enterprises to participate in theMICAMshanghai & Italy fashion @ CHIC. Mr. Claudio Pasqualucci, chief representative of the Shanghai Representative Office of the Italy Foreign Trade Commission, said: "2015 is a very meaningful year for Italy Foreign Trade Commission. This year marks the 50th anniversary anniversary of the development of Italy enterprises in this beautiful and rich country.

In the beginning of 2015, let Italy fashion and Footwear industry The collection of fine products in "theMICAMshanghai& Italy fashion @CHIC" is inseparable from the active cooperation of many enterprises. It also opened a perfect start for our 2015.

With the assistance of the Italy Foreign Trade Commission, the Italy government has actively supported the Italy commodities which have shown a good upward trend (clothing category reaches 10%, footwear category reaches 15%), and exported to strategic markets such as China. This upward trend has also greatly stimulated various promotional activities.

The new China International Clothing and Accessories Fair (CHIC) is China's best stage to show Italy's fashion and footwear. We are very proud to be part of it.

While looking forward to the success of the Italy enterprises participating in "theMICAMshanghai& Italy fashion @CHIC", I also want to say that without the brilliant success of theMICAMshanghai before, we can lay a solid foundation for Italy footwear industry in China. Without Italy's fashionable experience accumulated in the previous China International Apparel fair, we would not be able to achieve today's cooperation. To this end, I want to thank all the participating associations and enterprises. "

Mr. Xu Yingxin, executive vice chairman of the textile industry branch of the China Council for the promotion of international trade, said: "in 2015, theMICAMshanghai and CHIC formally reached a strategic cooperation. They will break through the limitations of the previous exhibition exhibits and boldly display many links of the Italy fashion industry chain.

stay Shoe shoe The cross-border cooperation of clothing and accessories has become the trend of the fashion industry. This cooperation has opened up a new path for the fashion industry to seek diversified development and promote industrial linkage. At the same time, the joint exhibition will jointly promote the synchronized development of the international footwear and apparel industry from product display, visual impact and forum trends, and provide a platform for exhibitors, spectators and buyers to purchase trade. This will further facilitate the docking between Italy enterprises and the Chinese market.

Italy Milan exhibition company is a leader in the management and organization of Italy Convention and exhibition, and is also one of the major Integrated Company in the world. Enrico Pazzali, chief executive of Milan exhibition company in Italy, said: "theMICAMshanghai has been successfully held for 4 sessions as the focus of China's fashion circle. It can be said that this is a very successful" story ". The success has also been attributed to cooperation with different enterprises and associations from Italy fashion circle, such as: Associazione italiani Dei Calzaturieri and Italy Milan exhibition company (through our Hannover Milan Exhibition (Shanghai) Co., Ltd.), Italy textile and garment Federation, Italy Fashion Federation and Italy Foreign Trade Commission. But more importantly, Italy Milan exhibition company has been committed to building theMICAMshanghai into a high-quality industry event. We believe that high quality is the best way to seize the huge business opportunities in the Chinese market. From the first session, the support from the Italy Foreign Trade Commission has helped us overcome many difficult challenges, especially in complex strategic markets like China.

In the past 22 years, China International Clothing and Accessories Fair (CHIC) has become one of the most important fashion exhibitions in the world, and has become a window for Chinese and international fashion brands. Starting from 2015, the twenty-third China International Clothing and Accessories Fair (CHIC) will move from Beijing to the National Convention and Exhibition Center in Hongqiao, Shanghai. The exhibition area will reach 100 thousand square meters, with more than one thousand brands, attracting more than 110 thousand visitors. China International Clothing and Accessories Fair (CHIC) will bring an unforgettable event to exhibitors and spectators.

With the rapid growth of China's economy, China's huge population and increasing disposable income drive the demand for high quality fashion clothes and leather shoes. Italy brand has always been a recognized leader in high quality, exquisite craft and design. TheMICAMshanghai& Italy fashion @ CHIC is an excellent opportunity to show Italy's elegant demeanor. It's also the best platform for importing Italy's best fashion and footwear to Shanghai.

Mr. Claudio Marenzi, chairman of the Italy textile and clothing Federation, said: "we are very pleased to have done our part for the twenty-third China International Clothing and accessories fair. This event is held simultaneously with the Italy textile fabrics exhibition in the Interxtile Exhibition: These are important reasons for attracting professional audiences to watch the exhibition. There is no doubt that we have gained great help from Chinese friends such as China Council for the promotion of trade, China clothing association and China International Trade Center, as well as the strong support of Italy Foreign Trade Commission.

After four successful sessions, theMICAMshanghai has established a high-end brand image in China and even in the Asia Pacific region, becoming a weathervane leading the trend of footwear.

Mr. Cleto Sagripanti, chairman of the Italy national Footwear Manufacturers Association, expressed his excitement about the upcoming exhibition: "we are very satisfied with the cooperation with Italy fashion industry. We are full of confidence in this project, though we all know that building a platform for dealing with complex markets like China will be a difficult and long-term task for us. Today's opportunity, let us see that Italy leather shoes and clothing in the prestigious China International Clothing and Accessories Fair jointly organized, which greatly affirmed our work. We can provide enterprises with a good tool to understand and enter China and Asian markets. This is an excellent opportunity to get to know more high-end buyers from the East, and also the best platform to promote Italy's tradition, technology and value to Chinese middle class consumers.

In the end, everyone expressed gratitude for the strong support of minister Calenda. "I am very grateful to minister Calenda for supporting the exhibition as a tool for the development of the industry," said Mr. Enrico Pazzali, chief executive of Milan exhibition company in Italy. Mr. Claudio Marenzi, chairman of the Italy textile and clothing Federation, said: "the government of Italy and Minister of Calenda have shown the support of our country and the affirmation of our efforts in the Chinese market."

TheMICAMshanghai& Italy fashion @CHIC shows the panorama and good trend of fashion, footwear and leather products industry through exhibitions, lectures and on-site activities that benefit all buyers and spectators.