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    Sports Brand Can Not Be Expected To Be In The Super League And CBA

    2015/3/19 16:42:00 21

    Sports BrandChina SuperCBA

    An important idea of the State Council's "developing sports industry and promoting sports consumption" is "the world moves towards China, and China goes to the world". Mandela said that sports have the power to change the world, and of course, Chinese sports should also have the ambition to change the world. China super and CBA are in full swing in China, but the Chinese Super League has challenged the Premier League (micro-blog theme), the Spanish League (micro-blog thematic), the Bundesliga and CBA against NBA, which has been a dream for a long time.

       China Sports We must create our own signboard events and become world-class brands. Perhaps some people will take it for granted that Chinese table tennis is invincible and whether table tennis can be placed high hopes. The table tennis association leader has long cracked the cowhide to copy NBA. Unfortunately, the national team has played a heavy role in the national league matches, and there has been only one old man watching the game of cooking cakes, and the ratings are not good enough. Even every time they turn to the pingpong ball, CCTV will be protested by football fans and basketball fans on the charge of "bad money drives out good money". Moreover, ping pong is a "game ball" after tea, and it is difficult to breed a vigorous atmosphere.

    It is believed that the most likely area to be excavated in the world is fighting. President Xi, for the sake of eradicating the national badness, pushed football to cultivate a sense of unity and cooperation. Wushu is the quintessence of Chinese culture. It is the responsibility of every fighter and the symbol of national fortune Changda to restore the lost martial arts and restore the lost skills. Fortunately, in the flourishing age, I proposed to reset the National Art Museum, like supporting football, to raise Wushu to the height of national strategy. Just like Liang Qichao's "Bushido", Chinese Bushido has a long history than Bushido, and many "dead men" in the Warring States period interpreted the sad and sad songs of death.

    Western boxing is on the decline, and Mayweather and Pacquiao's century wars are regarded as the last craziness. The K-1 of Japan's fight competition has only shifted the market to China, so that Pride has been forced to go bankrupt. On the contrary, the Chinese fighting craze is surging. The original brand "Kunlun decision" has become the second world fighting competition after the financing of the "capital of the Kunlun". It is second only to the UFC of the United States (but UFC has only MMA rules and the type of competition is missing). At least in the aspect of standing and fighting, it has definitely attracted the world's top top players. Yu Minhong, founder of New Oriental, bluntly talks with Jiang Hua, the founder of Kunlun, that the most important thing about Kunlun is "brand first, based on the world" rather than providing a stage for Chinese athletes to brush up their achievements.

    Capital predators Wang Jianlin and Ma Yun all offer soccer as a political tribute, but the range of domestic football is limited. It is hard to imagine that Japanese and Korean fans will become super fans, let alone fans from Europe and America. Wang Jianlin, a veteran martial arts fan, may be plotting a new sports war. Martial arts can stimulate the mood of the national elite, and whoever can hold the world-class fighting brand will occupy the initiative and the right to speak. Wang Jianlin The acquisition side and Ma Yun intervened in Hengda.

    Of course, to go beyond UFC to become a big Mac for fighting industry requires sufficient capital support and innovative thinking. Kunlun will win the battle of all kinds of rules and fight, and it will be able to overwhelm UFC in diversification. For example, we can try the new PK situation such as multi player confrontation, free hand fighting beast, tricks and so on, and achieve the purpose of "manufacturing events" proposed by Yu Minhong. The martial arts routines are disgusting, but in another way, a new twist, like the wrestling of the WWE, which is highly emotional and visual, is bound to conquer the fastidious audience.

    In addition, women's volleyball, gymnastics, swimming, marathon and other projects have. Brand competition The possibility of external output is much more constrained than commercial struggle. The women's volleyball team, once known as the "national spirit", is a project with accumulation and details. The professionalization level of women's volleyball is generally not high throughout the world. Xu Jiayin's investment in a small portion of the Hengda football team is enough to win all the players in the world. However, due to the inefficiency of the league, the market returns of the volleyball league match are too low, so that Xu Jiayin, the "God of wealth", has been forced to lose the historical opportunity of becoming the first league in the world.

    In the comprehensive evaluation of the Olympic Games of International Olympic Committee, track and field, swimming and gymnastics are put in the first gear. China's track and field foundation is weak, and the post Liu Xiang (micro-blog official website blog) era lacks a charismatic figure, and it is not realistic to compete with the IAAF Diamond League, so it is not for the time being. It is an unprecedented "running hot" in China, which contains gold mines. The marathons of all major cities should be signed by Yaohao, headed by North Malaysia and Xiamen ma. China will have more than ten marathon games with world influence in the future. It will only subvert the traditional six marathons of the world (Boston, London, Berlin, Chicago, New York and Tokyo).

    There is no lack of Olympic champion such as Sun Yang and ye Shiwen in swimming. China's small meat such as Ning Zetao has a lot of money to build the foundation of swimming competition. Unfortunately, the handicap in the system is hard to get rid of. China's competitive gymnastics has a bad reputation in the West. It is not a devastated training, it is a scandal of indecent girls. The marketization and transparency are conducive to the reshaping of Chinese gymnastics. Gymnastics is one of the most important items for Americans in the Olympic Games. If China launches a heavy gymnastics competition, it is tantamount to a tiger's tooth extraction.

    Apart from martial arts, another Chinese quintessence is mahjong. Now mahjong is a deep-rooted image of a gambling device and has no guarantee of social conditions and rules for the development of the Dezhou poker competition. Mahjong has no way out of reform.

    Fighting events lead to a contest of courage and bravery. The valiant battle leads to high spirited spirit, high spirited spirit stimulates martial culture, and martial culture helps to rejuvenate great powers. The development of fighting industry is not only a need for exporting foreign brands, but also a need to sharpen national aspiration.


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