Fashion Brand Promotes Fashion In Electric Business

Jingdong continued last year's two fashion trend show in spring and autumn, and once again held the 2015 Jingdong spring and summer fashion conference on the theme of Shang Jun.

But unlike the first two times, the show was moved from Beijing to Shanghai.

"One of the most important reasons is the largest scale in Asia from March 18th to 20.

Trade Exhibition - China International

The Expo (CHIC2015) is being held in Shanghai, and Jingdong has just participated in it, becoming the first CHIC to be invited to participate in the exhibition.

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Jingdong public relations official told the International Business Daily reporter.

According to Jingdong's relevant person in charge, under the background of traditional clothing brands' electric shock, CHIC organizers and Jingdong hope to create more direct contact opportunities between traditional clothing enterprises and e-commerce platforms, and promote innovation and pformation of the garment industry.

"For Jingdong, by strengthening mutual understanding between the apparel industry and Jingdong, we can connect more clothing brands and get more opportunities for cooperation.

2015 is a year when Jingdong clothing has been in full swing. Jingdong will introduce more famous brand resources, while providing more comprehensive services and sales assistance to consumers, bringing together the best experience for consumers.

The person in charge of the business said.

In this 2015 Jingdong spring and summer fashion conference, Jingdong has ushered in Lacoste, WHY, WonderBra, C&; A, attachment, MontBlanc, Pak Fu, San Kang Ni, Sanna 9 brands formally signed.

At the same time, on the CHIC2015, Jingdong demonstrated its multi-channel sales capabilities, industrial chain service capabilities and integrated marketing capabilities to the mobile terminals. It also attracted the attention of exhibitors at home and abroad. Fujian Shishi industrial group and German exhibition group have respectively discussed business cooperation with Jingdong in the future.

In last year's Jingdong autumn and winter fashion conference, CEO Shen Haoyu, a Jingdong mall group, once said that clothing is a typical non standardized product. Jingdong has chosen to promote the three directions of fashion categories from fashion, quality and platform to strive to provide better shopping experience for users from the whole shopping process.

In this spring and autumn fashion conference, Jingdong group chief marketing officer LAN ye said that clothing is a key category of Jingdong mall. Since its launch, Jingdong clothing has maintained rapid growth. With many well-known fashion brands entering, Jingdong's fashion operation team and fashion business model are becoming more mature and professional.

"In the future, Jingdong will continue to deepen its fashion strategy, and will also show more international, more technological and professional prospects."

In this regard, Liu Hong, general manager of Jingdong's open platform clothing business department, told reporters that in 2015, the layout of Jingdong's fashion will first be reflected in the mobile terminal, and it will exert great efforts in WeChat and micro stores to provide consumers with more convenient shopping experience.

At the same time, it will also bring the advantages of Jingdong logistics warehousing and distribution to the cooperation with clothing brands, and provide suppliers with a more comprehensive solution from sales to logistics.

"At present, Jingdong is working with the bestseller group and the Hai Lan home (market, consulting) to create a solution for consumers' quick experience, which is expected to be launched by the middle of this year.

The plan will integrate the powerful front-end system of Jingdong and the resources of the rear end supply chain and the offline businesses. The first phase will realize the inventory synchronization under the online and offline businesses and the single store store delivery under the customer's online. The second phase will take advantage of the resources of the brand line to achieve the customer's store picking up and return, and enhance the after-sales experience; the third phase will take advantage of Jingdong's proprietary logistics, and the Wenchuan earthquake will not impede the gradient pfer of shoes and other industries, and provide reverse logistics intelligence for businesses.

Liu Hong said.