Third Aspects Can Make Clothing Brand Better And Faster.

Brand is composed of brand name and brand logo, which is the most basic concept of brand. But modern Clothing brand It has transcended the difference function and has become the corporate image and cultural symbol. Consumers can feel the psychological value benefits of consuming the brand product or service from the corporate image and cultural symbol. Therefore, the most lasting meaning of brand is its value, culture and individuality, which constitute the essence of modern brand value.

Therefore, we can agree with the saying that "brand philosophy, value first, the most important factor that constitutes a brand is its personality characteristics and cultural connotations". A real clothing brand should have its own independent characteristics and correspond to the characteristics of the brand users. They are brand attributes (appearance), mourning personality (character and behavior), brand connotation (temperament) and brand interest (interpersonal value).

1. create personalized clothing brands.

Brand is a symbol that reflects a class highly recognized in emotion and identity. It is also a cultural phenomenon. Successful clothing brands should have distinct personality styles. Nowadays, with the serious homogenization of clothing products, personalized brands are particularly valuable. In fact, the brand personality is obvious, the difference is remarkable, the possibility of being imitated by the industry is also smaller. Therefore, brand building is also a work done by the target class symbol. Brand personalization generally needs to be considered. Brand culture Such factors as connotation, extension, image, creativity, design, convenience and so on can shape the personalized clothing brand. At the same time, only prominent Clothing products The immaterial enjoyment that can be provided, highlighting the personality and temperament, increasing its added value and gold content, will be able to get rid of it in a similar and similar brand group, and the brand's temperament should be endowed by the emotional experience of the consumer group.

2., pay attention to the strategic positioning of clothing brand.

Brand concept is to introduce the source and historical origin of products, so that consumers can understand and understand the cultural connotations of products.

Brand type (style): mainly refers to the image of the product in the eyes of the consumer and the characteristics recognized, its types can be divided into formal dress, casual wear, casual wear, sportswear, high fashion and so on, and each type can be divided into rough, elegant, classical, traditional, avant-garde, fashionable style.

Brand object: brand needs to find suitable consumer groups, and fit the wearing population and the living background of these objects.

Brand characteristics: mainly through trademark signs, style design, fabric texture, color matching, details and other aspects to reflect the personalized characteristics of the brand.

Brand taste: determine the clothing products of different styles and the series prices of different brands in the market, so as to lay the intrinsic taste of different levels of clothing brand.

Brand commitment: providing a series of services in and after sales.

Modern consumers pursue individuality and show themselves. These are the basic elements that should be considered in brand strategy positioning.

3. strategic planning of clothing brand communication

The image building and promotion of clothing brand is an important part of clothing brand planning. A single product image can easily be borrowed and imitated by other clothing chain enterprises. Once a large number of products are cloned, the individuality of the product will not exist. However, the personalized brand style is different. Because of the obvious brand personality, the possibility of being cloned in brand communication strategic planning is relatively small. The promotion of brand clothing besides the sales channels and the spread of consumers, it must also be transmitted and reported through various media. In addition, enterprises should take the initiative to participate in or organize some social activities, communicate brand information face to face, and publicize brand image and brand commitment to the whole society.