Barriers To Silent Customers And Buying Habits
There will always be some customers who say "casual look" or "keep silent". What should we do? Know that if customers do not speak, we will never have a chance, because you do not know what he is thinking, you do not know what he wants, of course, you do not even know what you should do!
At this point, we have to carry out the second "ice breaking" first to see how we normally deal with it.
Coping with error 1 "it doesn't matter. You can look at it first!"
Deal with the mistake 2 "OK, you first see if you like it, you need to call me anytime!"
Coping with errors 3. (no language)
The first two kinds of responses are negative languages, suggesting that customers should take a look at them and take a look at them. The key is that once the shopping guide is approached, it will be more difficult to get closer to the customers. It is a natural selling behavior that is quickly lost, and it gives up voluntarily. As for the third silent response, it will not only yield to the wind, but will also feel embarrassed, and the customers will feel uncomfortable.
Correct response strategy Yes,
First, do not care too much about customers' "casual look", because it has become the casual response of each of us when buying, that is, it is our buying habit, so don't care about these. customer Let's not talk about the problem itself.
Second, we should try our best to reduce customers. Psychological pressure By ingeniously turning the topic of the customer into a reason for approaching the customer, and then asking the customers some topics that they are more concerned about and easy to answer, they can move towards the direction conducive to the positive sales process. If shopping guide can use this method skillfully, it can play the role of "soft" and "powerful". The specific response can be said:
Template 1: "yes, sir! Shopping is sure to take a look at it! But we have just arrived at two very good products recently. Many customers like it very much. You can get to know it first! Come here, please."
Template 2: "it doesn't matter, sir! It doesn't matter if you buy it now. You can know our products first. Let me introduce you first. Excuse me, what kind of style do you prefer? "He first identified with customers to relieve the psychological pressure of customers, then used an excited tone to move forward, emphasizing the introduction of a product, and using professional gestures to guide them. At this time, most customers will find it difficult to enter into the next process of product introduction, while guiding customers to a certain product, you can also explore the demand and make product promotion more purposeful. At this point, customers are basically included in your channel, and they are willing to listen to you. The time to shop is beginning to lengthen, and the goal of "ice breaking" is achieved for the second time.
In fact, it is not over yet. Shopping guide asks, "even though such a method is used, it will still be rejected by customers. What should we do?" here is a set of countermeasures.
First of all, in the face of such a customer, do not lose heart, do not complain, or even feel that your pride is hurt. You know, it is normal for customers to make such a response, so long as he has not left the store, you still have the chance.
Secondly, we can adopt the method of retreat in order to advance. But let both customers and you have a face, which can not show your rudeness and hurt customers, catch customers away, and do not appear to be boring or embarrassing. At this point, you can say, "it doesn't matter, sir! Please pick your favorite products again. If you need any help, please call me at once!" remember: when you speak, you must smile with your sincerity.
Then, enter the second look for the status, and then carry out the third "ice breaking" according to the above process. Of course, when the third ice break, if you haven't poured the water before the customer, you must offer your "good tea"! And for this difficult customer, we need better tea, preferably a cup of hot coffee or a cold drink and a cup of flower tea to pry open the mouth of the customer. After all, there is an old saying in China that "eating people's mouth is soft and holding people's hands short", we are not trying to attract customers, but we can narrow the distance between you and them, and finally achieve the third "icebreaking" smoothly.
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