Clothing Marketing: Don'T Give Customers Too Much Pressure.

For entering stores

There are two reasons for the discomfort: one is the most sensitive part of the customer, that is, to pay him or the money is too fast; the second is not to infringe on his private space and not to get entangled, because now the customers are becoming more and more self, and more and more about the freedom of private space.

At present, the terminal shopping guide either makes mistakes in words or acts improperly in the body, so that the mental state of the silent customers becomes more closed, so that they can produce such an idea: they can not take care of the shopping guide, they must quickly search for the products they like, and then quickly pfer them. If so, the pressure reception is actually what we call "just a foot", but they are "kicking" the customers outside, and they do not know the whole thing. The rest is either to blame the customers too hard to deal with, or to start looking for their products without characteristics, or to blame the brands for their popularity problems. In short, they will find a lot of problems to complain and forgive themselves for their mistakes. However, based on the above two reasons,

First, as mentioned above, do not keep up with customers and keep at least 1.5 meters away from the customers. Do not obstruct the passage of customers (but be sure to block the way he left). Keep your feet in mind and try not to create any obstacles to customers.

Second, we must talk about our dialogues and manage our mouths.

Observe customers' eyes and behavior, ask questions actively, approach customers, such as:

"Hello, do you need our XX products?" "can I help you?"

"If you like, you can feel it with your hands and feel it." what style do you like?

When we Chinese face colleagues or friends who do not see their heads, we can use a phrase to greet each other's "have a meal" because there is nothing to say. This kind of greeting from western "hello" and "good morning" is the legacy of our thousands of years of farming villages.

However, many

But these habits are brought to the terminal to deal with customers: "are you looking at bedding?" "are you buying furniture?" and so on.

So close to customers, the technology is typically not professional enough, which brings great obstacles to our sales.

Proper access to customers can be done in the following ways:

"Sir, you have a good eye. This is ours.

The style of the product is very unique.

(approach customers by compliment)

"Miss, our product is selling very well now. Let me introduce it to you."

(straight away, come straight to the point)

"Hello, miss, this is the latest style that we have just arrived at now. The style is elegant and unusual. I'll open it for you."

"Hello, miss, this is the most popular style this year. It not only shows your taste, but also works very well.

This way, please! I'll give you a detailed introduction. "

"You have a good eye, sir. This is the latest company that is very suitable for you."

"You can also look for the demand by asking for it." excuse me, sir or Madam, do you prefer lighter or deeper colors? "Then you can get a deeper understanding of customer needs and further introduce the needs of customers.

Basically, this is the first time to break the ice.

This is the first step that the terminal shopping guide can proceed smoothly, and it is also an important criterion to test whether the shopping guide is qualified.